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Entrepreneurs, Managers, and Business Owners Can Win "Aesop's Keys to Profitable Marketing" by Dr. Betsy Kruger(PR Web Via Acquire Media NewsEdge) Daytona Beach, FL (PRWEB) September 30, 2014 According to Dr. Betsy Kruger, "My book coaches how any business can magnify its profits by focusing its marketing strategies." The book's cover shows Aesop's dog teaching about keys. Contestants can win the book by guessing the dog's name. All who guess his most popular name will win a free download of the book. The contest ends at midnight EST on October 24th. The most popular name will be announced the next day. All winners can download "Aesop's Keys" to their computers or mobile devices. The publication date of "Aesop's Keys to Profitable Marketing" is October 25, 2014. Starting then, anyone can buy the book at virtually all bookstores or borrow it from libraries in English-speaking countries. Aesop's Keys" shows entrepreneurs, managers, and owners 12 ways to focus their marketing strategies. Some of "Aesop's Keys" are to focus on quality, compete on strength, target key prospects, and reward the best. Each chapter updates a tale by Aesop, relates his wisdom to marketing, and coaches business leaders to adapt each key to their situation. A universal law, the 80/20 rule, predicts their results. "During my years of selling and servicing insurance, the results were exactly as predicted in her book," reports Robert Iocco, CPA, CIC, CEO, Trustpoint Insurance, Bristol, Virginia. D. Donovan, Senior Reviewer, Midwest Book Review, Oregon, Wisconsin, recommends the book. "Entrepreneurs seeking profitable results through new, applied directions will find 'Aesop's Keys to Profitable Marketing' provides an easy formula of success for virtually any business endeavor." Her other published book, "Top Market Strategy: Applying the 80/20 Rule," enriches graduate marketing courses around the world. She has provided marketing research to many corporations, commercialized her software worldwide, and coached more than 2000 start-ups to succeed. Dr. Kruger owns Strategic Power, a marketing consultancy that is certified by WBE and WOSB and rated A+ by the Better Business Bureau. Dr. Betsy Kruger writes articles, speaks to groups, and coaches businesses to profit from "Aesop's Keys." You may email Betsy(at)BetsyKruger(dot)com or call Betsy at 386-235-5296. Discover how to spark your profits. Read the full story at http://www.prweb.com/releases/2014/09/prweb12197224.htm (c) 2014 PRWEB.COM Newswire |