TMCnet News
Total launches global campaign to develop its brand awareness [Emirates News Agency (WAM) (United Arab Emirates)](Emirates News Agency (WAM) (United Arab Emirates) Via Acquire Media NewsEdge) ABU DHABI, 2nd October, 2014 (WAM) -- Total on Thursday launched its new international multimedia advertising campaign simultaneously in 21 countries to develop the Group's brand awareness. The campaign highlights Total's operations in oil production, refining and marketing, as well as its role as a major player in natural gas (50 per cent of its output) and as the global number two in solar power, through its subsidiary SunPower. The campaign provides a tangible illustration of the meaning behind the Group's new baseline, "Committed to Better Energy", which puts the emphasis on producing "better", not "more". In this way, the Group is sharing its conviction that the path to a responsible energy future lies first and foremost in energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. To help shoulder this commitment, a large number of Group employees were involved in producing the campaign, and most of the scenes in the commercial were filmed at Total sites. Hatem Nuseibeh, President of Total E&P UAE and Group Representative, said,"Our vision and our continuous improvement approach-always better-are seen in our work in the front lines, alongside and for our stakeholders." He added, "This isn't just a promise for the future, it's the everyday reality for Total's 100,000 employees." The campaign will be deployed in 21 countries and will run in successive waves over the next three years on television, in the press, on the web and on social networks. It will also be featured in airports. (c) 2014 Emirates News Agency (WAM) Provided by SyndiGate Media Inc. (Syndigate.info). |