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The International Center for Alcohol Policies: Beer, Wine, and Spirits Producers Unveil Digital Guiding Principles [Food and Beverage Close - Up](Food and Beverage Close - Up Via Acquire Media NewsEdge) Thirteen producers of beer, wine, and spirits on September 30 launched the Digital Guiding Principles (DGPs), a set of global guidelines for beverage alcohol producers' online marketing and social media use. According to a media release, the DGPs require the content of any online marketing to meet the same high standards that apply to traditional marketing activities. The International Center for Alcohol Policies (ICAP) said the DGPs have been developed as part of the Beer, Wine and Spirits Producers' Commitments to Reduce Harmful Drinking, in close collaboration with the World Federation of Advertisers (WFA). "The DGPs, and the broader Commitments, represent the rigorous steps that beverage alcohol producers are taking to help reduce harmful drinking," said Marcus Grant, ICAP President. "This complex challenge requires the dedication and coordination of all stakeholders, and we look forward to continuing this collaboration between producers, marketing and advertising leaders, social media platforms, and regulators." Highlights of the DGPs include: -Guidance for social media: The signatory companies call on social media providers to implement and strengthen age confirmation mechanisms, but the DGPs also include conditions for producers to consider even in the absence of these mechanisms, so that stringent standards may be applied to social media content across all platforms in a way that can evolve with the rapid pace of technology. -Transparency: The DGPs will be independently monitored and results will be shared publicly, including with relevant government agencies around the world. -Forward Advice Notice (FAN): Whenever alcohol beverage companies' controlled digital platforms have the functionality to allow content sharing, alcohol beverage companies should include a Forward Advice Notice (FAN) on the platform, clearly stating that the content should not be forwarded to anyone under LPA in the country of viewing. The goal is to raise awareness and remind readers and viewers that we must restrict underage access to alcohol advertising, in addition to restricting access to beverage alcohol itself. The 13 signatories of the Commitments are: -Anheuser-Busch InBev -Bacardi Limited -Beam -Brewers Association of Japan -Brown-Forman Corp. -Carlsberg -Diageo -Heineken -Japanese Spirits & Liqueurs Makers Association -Molson Coors -Pernod Ricard -SABMiller -UB Group The International Center for Alcohol Policies (ICAP) is a not- for-profit organization supported by international producers of beverage alcohol. More information: www.wfanet.org www.producerscommitments.org www.icap.org joom.ag/0vqb ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |