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Dodge Ad Campaign Launches [Manufacturing Close - Up]
[October 08, 2014]

Dodge Ad Campaign Launches [Manufacturing Close - Up]


(Manufacturing Close - Up Via Acquire Media NewsEdge) A new advertising campaign launched on October 4 with television spots for the 2015 Dodge Challenger.

According to a release from Chrysler Group, the "Ballroom - They Dreamed Big," which debuted Saturday, Oct. 4, is the first ad in a series that endeavors captures the spirit and passion John and Horace Dodge had for making cars and how their vision for the future drives the Dodge brand.



The company said that the campaign imagines that the Dodge brothers would be very proud of the new 2015 Challenger and upcoming 2015 Dodge muscle cars. Additional television, print and digital ads launch later this year for the 2015 Dodge Charger and 2015 Dodge SRT Hellcats and Viper.

"Dodge has a very specific DNA, a bloodline that traces back to the Dodge brothers' passion for making great cars," said Olivier Francois, Chief Marketing Officer, Chrysler Group. "The new campaign captures the spirit of innovation and enthusiasm the Dodge brothers had when they founded the brand 100 years ago. Everything Dodge does today honors John and Horace Dodge's legacy. Their spirit lives on through this campaign and the Dodge vehicles of today." "Ballroom - They Dreamed Big" was created for broadcast, digital and mobile uses.


The fully integrated campaign includes full-page and spread print ads. The first ads show the 2015 Dodge Challenger with the headline "They may be gone, but they left us the keys." The ads will run in enthusiast, lifestyle and general market magazines and newspapers.

The new campaign was created in partnership with Wieden+Kennedy.

The Dodge brand is a mainstream performance brand.

Wieden+Kennedy is a Portland, Ore.-based independent advertising agency.

More information and complete details: www.chryslerondemand.com blog.chryslergroupllc.com www.chryslergroupllc.com www.chryslergroup360.com www.dodge.com blog.dodge.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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