TMCnet News
United States : MNDL announces XYO TECHNOLOGY s app search engine acquisition [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) Mandalay Digital Group, Inc. (MNDL) declared that about its Xyo´s app search engine and contextual advertising technologies buyout. Subsidiary of Mandalay, Digital Turbine would be directly combining Xyo´s technology into its products to help enhance end-user app recommendations in support of its pending DT IQ launches with Verizon and Vodafone Australia, as well as its current deployment with T-Mobile USA. Xyo´s existing mobile operator relationships, including Deutsche Telekom Europe and Vodafone are included in the transaction. Zoe Adamovicz and Marcin Rudolf, Xyo co-founders would be joining the Digital Turbine team. Xyo´s Guided Search approach to app discovery is the center of the attainment and its exclusive user know-how as well as underlying technologies offer smartphone owners the ability to browse through hundreds of apps including game interests shared by millions of fellow users that were previously difficult to locate. Moreover, the firm s technology automatically makes taxonomy of over 1,000 micro-categories that are unknown to existing app stores for enabling users to navigate, explore and discover apps in an intuitive way. (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info). |