[October 15, 2014]

AssureStart Selects Wexley School for Girls as Agency of Record

AssureStart, the online small business insurance provider, has selected Seattle-based Wexley School for Girls as its advertising agency of record. AssureStart sells business property and general liability insurance on the Internet exclusively to small businesses.

According to Chad Zenner, AssureStart's chief marketing officer, Wexley will help the insurance startup develop and build a brand that resonates with small business owners.

"We're simplifying the commercial insurance-buying process through an intuitive online experience that lets small business owners purchase affordable coverage in as little as five minutes," says Zenner. "Like AssureStart, Wexley is a true original. We look forward to tapping the agency's creative power to promote our unique value proposition in a memorable and compelling way."

Wexley School for Girls won AssureStart's advertising business following a formal agency review. Estimated billings and other participants in the competitive agency review process will not be disclosed.

"We're excited to have this opportunity to partner with AssureStart," says Cal McAllister, Wexley CEO and co-founder. "When we started Wexley 11 years ago with two guys and a dog, we were thrown into a panic by a potential landlord and got insurance from a broker as a favor. With AssureStart, no one should ever have to go through that again. These guys are revolutionizing small business insurance, and we're thrilled to show small business owners what they can do."

Formed in February 2013, AssureStart launched service in its first state in November 2013. The company currently does business in 25 states. AssureStart is on track to reach more than 70 percent of U.S. small businesses by the end of 2014, with a national footprint complete in early 2015.

About AssureStart

Based in Seattle, AssureStart is dedicated to serving the insurance needs of small businesses with one to 30 employees. The company sells business owner's policies (general liability and business property insurance coverage) direct to small businesses on its website, www.assurestart.com. The website features a proprietary, easy-to-use recommendation engine and the ability to bind coverage online and download a certificate of insurance at the point of sale - all in less than 10 minutes. AssureStart srves as the managing general agent for policies underwritten by Midvale Indemnity Company, an affiliate of Madison, Wis.-based American Family Insurance. Web: www.assurestart.com; Facebook (News - Alert): www.facebook.com/assurestart; Twitter (News - Alert): www.twitter.com/assurestart.

About American Family

American Family Insurance offers auto insurance, homeowners insurance, life insurance, business and farm/ranch insurance in 19 states. American Family is the nation's third-largest mutual property/casualty insurance company and ranks 373^rd on the Fortune 500 list. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam; YouTube (News - Alert): www.youtube.com/amfam.

Policies are underwritten by Midvale Indemnity Company, an affiliate of American Family Mutual Insurance Company. American Family Mutual Insurance Company, American Family Insurance Company, American Family Life Insurance Company, American Standard Insurance Company of Ohio, American Standard Insurance Company of Wisconsin, 6000 American Parkway, Madison, WI 53783.

About Wexley School for Girls

Founded in 2003, Wexley School for Girls is a full-service marketing and advertising agency based in Seattle. The agency provides services in brand strategy, advertising, digital, social, experiential and design. Wexley describes themselves as a '"fan factory," creating and sustaining a lifetime of loyalty and attention among clients and consumers. Wexley's clients include: Seattle's Best Coffee, Value Village, KEEN, Microsoft (News - Alert), Virginia Mason, DARIGOLD, HomeStreet Bank, Trupanion and Pike Place Foundation.

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