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ANA 2014 Masters of Marketing Conference Attracts Record Attendance(Targeted News Service Via Acquire Media NewsEdge) ORLANDO, Fla., Oct. 16 -- The Association of National Advertisers issued the following news release: The ANA Masters of Marketing Annual Conference kicked off today with a record attendance of more than 2,800 marketers. The theme of this year's conference is Growth: Mastering Brands and Driving Results. During his opening remarks, ANA President and CEO Bob Liodice emphasized that great marketing leverages today's expanding array of media platforms in truly creative ways, drives strong business results and brand loyalty, and delivers enduring business growth. He said the industry should be proud of its progress in areas like multi-screen marketing, programmatic buying, social media, and real-time marketing. However, Liodice cautioned that disruptive forces in marketing -- including a complex, fragmented marketplace and a fractured customer experience -- are challenging senior marketers to optimize decision making and transform their marketing organizations. He cited a new joint study by the ANA and McKinsey & Company which found that marketing aspirations are far outstripping organic operations. He said the fundamental necessities of operations, processes, and organization must be at the forefront of every CMO's agenda. Liodice also shared how the industry is addressing major ecosystem issues to become more capable, efficient, and productive, through spirited collaborations such as the: * Digital Advertising Alliance * Children's Food and Beverage Initiative * Making Measurement Make Sense (3MS) Throughout the conference, attendees from across the marketing industry will hear insights on how success was driven by some of the top marketers from brands such as: * General Mills * Heineken USA * Visa Inc. * Microsoft Corporation * Hello Products * Kraft Foods Group, Inc. * MillerCoors LLC * Nissan Motor Company * Bank of America Corporation * Target Brands, Inc. * American Licorice Company * USPS * Chobani, LLC * WW Grainger * Walmart U.S. * T-Mobile USA * JetBlue Airways The conference is being held at the Rosen Shingle Creek resort through Saturday, October 18. [Category: Media] CC AutoTriage10PkS-141017-30TacordaCheng-4902068 30TacordaCheng (c) 2014 Targeted News Service |