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Genius Brands International's A Squared Entertainment Joins Forces with From Frank [Professional Services Close - Up]
[October 20, 2014]

Genius Brands International's A Squared Entertainment Joins Forces with From Frank [Professional Services Close - Up]


(Professional Services Close - Up Via Acquire Media NewsEdge) A Squared Entertainment, a subsidiary of Genius Brands International ("GBI"), has partnered with From Frank to expand the humor greeting card line Licensed to American Greetings division Recycled Paper Greetings into a broad-based lifestyle brand.



According to a release from GBI, following the success of the greeting card line at Target and other retailers around the country, a number of high-profile licensing partners have been signed that incorporate From Frank's wisecracking humor across several new products. The announcement was made by Stone Newman, President, Global Consumer Products, GBI.

"From Frank is an incredibly fun property with Frank the French bulldog and his canine and feline sidekicks making millions of us laugh out loud with their smart, droll and waggish humor," said Newman in announcing the brand's new licensing agreements. "From Frank's infectious positive attitude and incredible success across every greeting card occasion through a partnership with American Greetings' division Recycled Paper Greetings is now being replicated across a broad range of consumer products as we share From Frank's mission, 'Making Humans Smile.'" From Frank Creator & Owner Kate Smith commented, "From Frank has been a labor of love, and I am overjoyed at the success thus far and how people everywhere have embraced Frank's humor and quirkiness. With the awareness in the marketplace, I look forward to working with Stone and the Genius Brands team to build the From Frank brand to the next level into a mainstream lifestyle brand with limitless possibilities." GTECH, a lottery operator and provider of technology solutions and systems to regulated gaming markets, has signed a multi-year licensing agreement for the exclusive use of From Frank images and pithy one-liners on printed lottery game pieces. The From Frank lottery tickets, featuring Frank and friends, will be available nationwide in early 2015.


More information and complete details: www.gnusbrands.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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