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Sailthru and BustedTees Executives Explore The Need For Retention-Focused Marketing at Fashion Digital New York 2014NEW YORK --(Business Wire)-- Sailthru, the leader in driving customer lifetime value through personalization, will present with BustedTees, a leading Internet-based t-shirt brand, on October 20th at Fashion Digital New York, an annual conference bringing together over 600 ecommerce industry leaders with events and workshops at locations throughout New York City. Their talk will explore the importance of using retention to optimize acquisition through frameworks for calculating the true long-term cost of customer acquisition delineating between short-term optimization and long-term business value as well as tools for determining the appropriate trade-offs between quantity and quality in the marketing funnel. The workshop is essential for ecommerce companies exploring new ways to drive incremental business revenue and build long-term customer value.
About Sailthru Sailthru, the leader in driving customer lifetime value through personalization, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than four hundred enterprises including Mashable, Rent the Runway, Alex and Ani, Thrillist (News - Alert)/JackThreads, Everlane, Huffington Post and Business Insider. Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com. About BustedTees Founded in 2004 by the team behind CollegeHumor and Vimeo (News - Alert).com, BustedTees has spent the last decade as the web's premiere t-shirt brand for pop culture and comedy. Today, BustedTees works with comedy writers from College Humor, FunnyorDie, SNL and Upright Citizens Brigade to source unique content that BustedTees turns into commerce with its talented team of designers and engineers. In 2013, BustedTees incubated TeePublic, an online platform where artists from around the world host their own t-shirt shops. TeePublic has grown by over 3000% in the last 9 months.
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