TMCnet News
United States : DESIGNCLIQ kicks offs HIGH POINT MARKET [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) Launched by home furnishings industry expert Fred Starr, internet marketing company DesignCliq, has kicked off the High Point Market with a new website designed for retail executives, an enhanced content team and an expanding customer base of Top 100 retailers. The company' range of consumer-oriented services aim to boost traffic in stores, shopper confidence, buying and developing a long-term relationship between shoppers and stores. DesignCliq's Style Preference Quiz presently featured on retailer websites such as Slumberland, Havertys, Star Furniture, Nebraska Furniture Mart, R.C. Willey and La-Z-Boy Galleries, urges site visitors to discover the ties between their personality, their lifestyle and the home furnishings designs that delight them most. CEO, Fred Starr, said the Style Preference Quiz allows retailers to leverage existing website investments by capturing visitors who usually navigate through a store's site and depart without leaving a calling card. He said : Site visitors have a pleasant experience that keeps them on the retailer's site longer. More importantly, we ve found that taking the Quiz and receiving post-quiz Personalized Product Recommendations from the retailer helps consumers overcome the most significant obstacle in home furnishings purchases their fear of making costly decorating mistakes." He added : "We've talked for years in the home furnishings business about the disconnect between consumers and our industry, yet research has consistently shown that increasing percentages of home furnishings customers have little knowledge of interior design. My goal in launching DesignCliq was to connect the dots for consumers, to help them understand the language of home furnishings fashion and build their confidence in the shopping and decorating process. Additionally, I believed we needed a way to shift the focus away from price. The good news is that the experiences of the retailers we work with prove that understanding style preference helps remove shoppers anxiety and builds their interest in the store's brand as a voice of authority in the marketplace. Retailers using our quizzes find that one in three quiz registrants purchase within 12 months, and average tickets are 30 percent higher." Over the past five years, the DesignCliq Style Preference Quiz has been a value-added service on our website that helps customers easily identify the look they are trying to achieve in their space, says Mike Huber, chief executive of Belfort Furniture. There s a consistent link between customers who have taken the Quiz and a higher average ticket. The two just go hand-in-hand. (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info). |