TMCnet News
Kellogg sells Loma Linda vegetarian brand to ANF(Nutrition Business Journal Via Acquire Media NewsEdge) Atlantic Natural Foods LLC (ANF) announces the acquisition of the Loma Linda™ brand of canned shelf-stable alternative meat analog products. ANF will also license the Worthington Foods brand and will transition these products to the Loma Linda brand in the near future. Previously, these two brands were marketed solely by Kellogg Co. Atlantic Natural Foods has been the sole producer of these products since 2008. In addition, ANF also purchased Kellogg Co.’s Kaffree Roma™ alternative coffee beverage unit. Kelly Krause, CEO of Atlantic Natural Foods, stated, “Transferring the business allows ANF to increase focus on development of shelf-stable alternative meat analog products that provide value to consumers.” She continued, “The Loma Linda brand is iconic and we are pleased to be a part of their long tradition of providing innovative vegetarian and vegan products. We believe that the demand for healthy alternative protein products will grow as more consumers incorporate non-meat choices as part of a healthy diet.” Wendy Davidson, president of Kellogg Co. U.S. Specialty Channels, stated, “We are pleased this transaction with our long-time partner, Atlantic Natural Foods, ensures brand authenticity and continued commitment to providing great foods. It also allows us to increase our focus on our core Kellogg Specialty Channels business.” © 2014 Penton Media |