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SiriusDecisions EMEA B-to-B Confidence Index Reveals Optimism Regarding Revenue Growth but Differing Views on How to Reach GoalsWILTON, Conn. --(Business Wire)-- SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today unveiled new results for its B-to-B Confidence Index study that detail how companies in the EMEA region are aligning key functions for strategic growth. The industry-first study, revealed at SiriusDecisions' fifth annual SiriusDecisions Summit Europe, October 21-22, in London, examines the growth strategies of 200 EMEA-based b-to-b organizations across 20 different industries, and their confidence in achieving growth objectives through the five pillars of SiriusDecisions' Intelligent Growth Model™: 1. Markets: entrance into - or expansion of - vertical, horizontal and/or geographic segments using existing/new offerings 2. Buyers: formal targeting of new buying centers and personas 3. Offerings: launch of new products/services, or enhancement of the current portfolio 4. Acquisition: purchase of other companies, or the incubation of new business units 5. Productivity: maximizing efficiency, effectiveness and engagement SiriusDecisions' research indicated that a vast majority of b-to-b organizations are confident in their growth. Over 85 percent of b-to-b organizations in EMEA are expecting to grow this year and 77 percent expressed optimism with the economic forecast. More so, over 54 percent of EMEA organizations forecast growth of 11 percent or more. Despite this, the study reveals that those b-to-b organizations aren't necessarily aligned to drive that growth forward. EMEA-based organizations are less aligned across marketing, sales and product divisions than their North American peers: sales and product divisions in both regions agree that launching new products or services (Offerings) are the primary growth driver, but marketing organizations believe the most promising area for growth is finding new Buyers for existing products and services, ranking Offerings among the lowest drivers of growth. Additional key findings included:
For more information on the B-to-B Confidence Index Study, contact SiriusDecisions via its website, www.siriusdecisions.com, or visit siriusdecisionspillars.com.
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