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Timex Unveils Relay Campaign [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Timex launched the Timex One Relay, an 800-mile, 22-day journey featuring more than 100 runners. According to a company release, the route spans Chicago and New York City and crosses Illinois, Indiana, Ohio, Pennsylvania, Connecticut and New York. The campaign will allow runners to share their experience across social media powered by the new Timex Ironman One GPS+ the one of the first fitness smartwatch to offer phone-free connectivity. All relay participants will be outfitted with the Timex Ironman One GPS+, which will serve as Timex's version of a baton and will be passed from one runner to the next upon completion of each relay leg. The Timex Ironman One GPS+ is an all-in-one runner's GPS smartwatch, and includes live messaging and tracking capabilities. These features will enable consumers everywhere to follow the relay and the runners' progress in real-time and, more importantly, communicate directly with the runners by sending messages of encouragement, which will be received on the watch. The full runner experience is brought to life at onerelay.timex.com, a site dedicated to the Timex One Relay. It includes an interactive route map that tracks the Relay's progress, runner profiles, and a message center enabling followers to send personalized notes to runners, as well as photos and videos from the relay. "Our goal for the Timex One Relay is to identify and empower a special group of runners as they hit the pavement to support the causes that matter most to them, as we try to change the world a mile at a time," said Sam Martin, Brand Director of Timex Sports. "We're especially excited to elevate this program by connecting runners from around the world and allowing them to play an active role via social media, all of which will be made possible by the new Timex Ironman One GPS+." The Timex One Relay will launch at the AT&T Michigan Avenue Flagship Store in Chicago, where Bart Yasso, Chief Running Officer of Runner's World, will kick off the experience with a fun run, and gear clinic. Yasso will also be signing copies of his Rodale Inc. book, "My Life on the Run." The relay will conclude on Oct. 30 in New York City. The Timex Ironman One GPS+ has been developed in close collaboration with Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm, and is wirelessly connected by mobile service provider AT&T. ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |