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Data drives low priced smartphones, says Wiko chief
[October 22, 2014]

Data drives low priced smartphones, says Wiko chief


(Nation, The (Nigeria) Via Acquire Media NewsEdge) French firm, Wiko Mobile said increased investment by telecos to provide data services and lower entry cost of purchasing devices have been identified as two factors driving the uptake of smartphone in Nigeria.



Speaking yesterday at the launch of Wiko range of smartphones in the country, its Director, International Business, Mr Marcel Van De Per, said these two major factors underscore the huge market for mobile phones in the country.

He said: "We have identified Nigeria as an emerging telecoms market and one of the fast-growing in the world and as such, we are bringing our quality brand of smartphones into the Nigerian market, where data availability and lower cost of devices is driving smartphone adoption." He said as Europe's fastest growing phone brand, Wiko is introducing an exciting range of phones into the market at affordable prices without compromising quality.


According to him, after establishing a strong market position in Europe in just three years, Wiko started its operation in West Africa by launching its portfolio of 10 phones in Nigeria.

He said: "Consumers in Nigeria are among the first in Africa to enjoy the French touch experience that has become a phenomenal success story across Europe. Known for its world-class technology, cutting-edge design and exceptional product quality, Wiko smartphones are now available at mobile phone outlets across the country." "Wiko has released seven exciting models from which smartphone users can choose. Whether a technology savvy user, a regular user or a beginner, Wiko has a smartphone for everyone. Wiko also launched a range of three stylish feature phones for first time phone users.

"We are delighted to bring the Wiko brand to Nigerian consumers. Wiko is confident that our combination of stylish design, technology, quality and pricing will be a huge success here." "For those who require the very latest technology, it doesn't get any better than the flagship model, Highway. It is one of the first smartphones to use 2.0 GHz Octa-Core technology. The Highway's exceptional features include a Gorilla Glass body, super bright 5 FHD screen, 16MP back camera and 8MP front camera. A smartphone that guarantees superior speed and performance, the Highway is one of the best-in-class smartphones available in Nigeria. "

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