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Star, Gulder Win Awards
[October 23, 2014]

Star, Gulder Win Awards


(AllAfrica Via Acquire Media NewsEdge) FOR the third year in a row, brands from the stable of Nigerian Breweries Plc have reinforced their topmost position in marketing excellence. At the weekend, Star Lager Beer, Star Lite, Gulder Lager Beer, Amstel Malta and Fayrouz shone like a million stars as they picked up a total of seven prestigious awards at the 2014 Advertising Association of Nigeria (ADVAN) Awards for Marketing Excellence event held at the Muson Centre.



Star Lager Beer, Nigeria's favourite beer, clinched the Gold Award in the 'Experiential Marketing Category' with its nationwide music concert, Star Trek as well as 3rd position in the 'Campaign of the Year Category' with Shine on Nigeria campaign which was adjudged a monumental success in the history of brand led football campaigns in Nigeria. The company's new entrant, Star Lite also stood out on the night of excellence as it won Gold award in the New Brand of the Year category and 2nd position in the 'Innovation of the Year Category.' Gulder Lager Beer was awarded second position in the 'Consumer Promotion of the Year Category' with its Gulder Ultimate Search Consumer Challenge. Fayrouz also picked 2nd position in the 'Experiential Marketing Category' with the Fayrouz L'Original Expression Show while Amstel Malta claimed 3rd position in the 'Digital Marketing of the Year Category' with its 'Act the Part' online contest.

According Mr. Nicolaas Vervelde, Managing Director/CEO, Nigerian Breweries, the awards which is a major improvement over 2013 stands as a veritable testimony to the professionalism in marketing in Nigerian Breweries.


Copyright The Guardian. Distributed by AllAfrica Global Media (allAfrica.com).

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