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ISBDC Announces New Two-Day Branding Workshop
[October 25, 2014]

ISBDC Announces New Two-Day Branding Workshop


(Targeted News Service Via Acquire Media NewsEdge) CRYSTAL LAKE, Ill., Oct. 24 -- McHenry County College issued the following news release: Those who are thinking of starting a new business can learn the basics on becoming an entrepreneur and those with an existing business can learn how to create a new brand with seminars offered in November by the Illinois Small Business Development Center at McHenry County College.



Registration is underway for the following seminars in November: Starting a Business in Illinois: This two-hour seminar from 6 to 8 p.m. on Tuesday, Nov. 4 provides important information for pre-venture entrepreneurs considering starting a business in Illinois. Multiple aspects of business ownership will be discussed including the legal aspects of starting a business in Illinois, the importance of a business plan and handouts regarding agencies to contact. Fee: $35.

NEW: Branding 2-Day Workshop for Small Business: Those looking to create a new brand, rebrand their existing business or extend their brand to new products and services can benefit from this workshop. Business owners will receive the knowledge and tools needed to present their brand in a positive light and start generating new streams of revenue. Fee: $50.


The first workshop is Brand Strategy from 1 to 4 p.m. Nov. 11 and will focus on how to perform a brand audit, establish a brand personality, and create a brand experience, plus much more. The second workshop, Brand Development, takes place from 1 to 4 p.m. on Nov. 18.

Does your current branding attract your ideal customers? Find out the best methods to revise your marketing approach that will lead to increased profits and repeat business. The Brand Strategy workshop will show participants how to research the effect of their proposed brand on various demographics, the appropriate way to build surveys or panels and how to interpret customer analytics.

All classes are held at the Shah Center. The McHenry County College Shah Center is located at 4100 W. Shamrock Lane in McHenry, near Centegra Hospital. For more information or to register, contact the Illinois Small Business Development Center at (815) 455-6098.

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