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Xero zeroes in on customer education [EMBIN (Emerging Markets Business Information News](EMBIN (Emerging Markets Business Information News) Via Acquire Media NewsEdge) Online accounting software firm Xero has relaunched its learning environment, dubbed Xero U, in a bid to better teach its customers how to make the most of finance in the cloud. Xero U's key selling point is what it describes as “right-for-you†educational content, meaning specially tailored information for accountants, bookkeepers, advisors, small business owners or financial staff. “We're investing heavily in education so that we can teach our customers how to be even more successful in their jobs utilizing Xero as a tool.†said Amy Vetter, Xero's Global VP of Education and Enablement. “Practice owners struggle to find the training path that is right for the different functions in their firm. Xero U will now allow them to find education tailored to each role which will take their knowledge to the next level in a way that is efficient and rewarding. We know that time is money, which is valuable in any business.†Xero said that while other companies offer a 'one-size-fits-all' approach that often leads with the technology and not the specific needs of the business or individual, the New Zealand company's tactic is instead based on a person's job or role so they can quickly get the information they need and get back to work. Customers can customize their experience with video, webinars and self-paced learning, as well as live events. “And this is just the beginning. As a company we're focused on offering small business owners and accounting professionals even more customized content to help them succeed — whether it be Xero product specifics or tips and trends on a variety of other topics that keep small businesses and accounting professionals up at night,†Vetter said. “The resources and training available meant that we didn't have one staff member dedicating days of time to putting together training sessions, said Kimberley Middlemis, from Adrians Chartered Accountants. That could have been a serious loss in productive time and this quickly adds up to thousands of dollars in lost revenue†. Earlier this month Xero announced it has raised $158 million ($NZ180 million) of new capital, with existing heavyweight shareholders Matrix Capital Management and the Peter Thiel backed Valar Ventures showing further faith that the online accounting software provider can crack the US market. (c) 2014 EMBIN (Emerging Markets Business Information News) Provided by SyndiGate Media Inc. (Syndigate.info). |