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Africa offers enormous growth potential for e-retailers-DHL [Agence de Presse Africaine](Agence de Presse Africaine Via Acquire Media NewsEdge) Africa offers enormous growth potential for e-retailers given that online shopping is in its infancy in the region, Sumesh Rahavendra, head of marketing for DHL Express Sub Saharan Africa (SSA) said on Thursday.Rahavendra said the recently released ‘Shop the World!' report reveals that emerging markets offer the highest growth potential for the eCommerce industry. He added that although global e-retailer Amazon celebrated its 20th anniversary in July, eCommerce companies in Africa are only now beginning to mark and / or accelerate their presence in the marketplace. Rahavendra said an example was Nigeria online retailer, Jumia, which despite being founded only two years ago, is quickly gaining market share within the country which reiterates the region's potential. A recent report by McKinsey and Company also revealed that, eCommerce could account for 10 percent of retail sales in the African continent's largest economies by 2025. In comparison, online retail in the U.S. already accounts for around 9 percent of total retail sales. (c) 2014 Agence de Presse Africaine (APAnews). All rights reserved. Provided by SyndiGate Media Inc. (Syndigate.info). |