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Choice Hotels Appoints Liza Landsman to Board [Health & Beauty Close - Up]
[October 31, 2014]

Choice Hotels Appoints Liza Landsman to Board [Health & Beauty Close - Up]


(Health & Beauty Close - Up Via Acquire Media NewsEdge) Choice Hotels International reported a key addition to its Board of Directors.

Choice Hotels said that Liza Landsman, EVP and Chief Marketing Officer of E*Trade, brings over 20 years of digital, mobile and social media experience with large global companies and start-up businesses to the Choice Board. She possesses a strong background in financial services, particularly within the consumer banking, wealth management and credit card industries.



"We are very pleased to introduce Liza Landsman as the newest member of our Board of Directors. Liza is a strategic, creative and highly articulate executive with tremendous digital experience," said Stephen P. Joyce, president and CEO of Choice Hotels International. "We believe Liza's technical smarts, knowledge of consumer behavior and deep understanding of how consumers interact across different channels make her the perfect addition for the company." According to a company release, in her current role at E*Trade, Landsman is responsible for the company's marketing initiatives and sits on the Executive Committee of the firm. Prior to her role as Chief Marketing Officer at E*Trade, Landsman served as Managing Director of Digital Marketing at BlackRock, Operating Partner and Acting Chief Marketing Officer at Bravas Partners, and served in a variety of roles at Citigroup over a 10-year period.

Choice Hotels International franchises more than 6,300 hotels.


More information and complete details: www.choicehotels.com.

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