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Olympian Desiree Linden (formerly Davila) Teams with Sister to Launch New Endurance Brand - 360 Elite EndurancePASADENA, Calif. --(Business Wire)-- 360 Elite Endurance, a 360 Elite Performance Sports platform and Tresoro Labs company, created by endurance athlete sisters, Desiree Linden (formerly Davila) and Natalie Davila, launches a comprehensive, data driven training platform to help competitors achieve their endurance performance goals. The dynamic combination of data-driven business models coupled with endurance training provides a new way for endurance enthusiasts to train. Slated to launch in the spring of 2015, 360 Elite Endurance will offer unified mobile and web app experiences that will deliver comprehensive training programs for beginner, intermediate and advanced athletes to help them achieve their performance goals. The 360 Elite Endurance approach is defined by a holistic philosophy that includes strength and conditioning exercises, a running schedule with speed and endurance focused workouts and prescriptive stretching techniques. "I'm grateful for the world-class coaching throughout my career," stated Desiree Linden, co-founder of 360 Elite Endurance. "It has lead me to be a top female contender in the upcoming TCS New York City Marathon as well as a spot on the 2012 Olympics U.S. Women's Marathon Team. One of my personal goals is to give back to the endurance community by providing an easily accessible, elite caliber resource that will have an immediate impact on the performance goals of endurance enthusiasts everywhere. I'm thrilled to launch 360 Elite Endurance with my sister, Natalie, to accomplish this goal." The 360 Elite Endurance website, will feature content such as upcoming races and results, product reviews, the mental approach to performance goals, optimizing nutrition, cross training ideas and "life hacks" which are modified workouts created for those days when life gets in the way of training. Additionally, a monthly "Endurance All-Star" will highlight the performance accomplishments of a 360 Elite Endurance enthusiast, and promote a charitable cause of their choice. "Creating 360 Elite Endurance with my sister has been an incredible experience, we are so fortunate to share our passion with fellow endurance enthusiasts," said Natalie Davila, co-founder of 360 Elite Endurance. "In addition to the interactive platform that will measure an athlete's performance through data collection and analysis, we'll be hosting a discussion via Google (News - Alert) Hangouts each month featuring hot topics and professional runner Q&A." "We are continuously impressed by the discipline and competitive drive of endurance athletes," said Frank Martinez, president of Tresoro Labs and chairman of the 360 Elite Performance Sports platforms. "These qualities extend beyond the athletic world and are recognizable in personal and professional accomplishments as well. 360 Elite Endurance is created by runners for runners, with the goal of enriching the pursuit of health and performance goals with innovation and accessibility. Our hope is to encourage a life long commitment of a high performance lifestyle that will continue to inspire ongoing achievements in every aspect of life." About 360 Elite Performance Sports 360 Elite Performance Sports focuses on all aspects of the athletic experience including mentally and physically preparing athletes to compete at the highest level while offering top training from the best professional trainers in the business. Created by athletes to help athletes rise to the challenge on and off the field, 360 Elite Performance Sports helps create champions. For more information, visit http://360e-sports.com/ and follow us on Twitter (News - Alert) @360Elite_Sports. About 360 Elite Endurance 360 Elite Endurance, a 360 Elite Performance Sports platform and Tresoro Labs backed company, is a comprehensive, data driven training platform to help competitors achieve their endurance performance goals. 360 Elite Endurance was created by sisters, Desiree Linden (formerly Davila) and Natalie Davila and will be available in spring 2015. For more information, visit http://360eliteendurance.com/ and follow us on Twitter @360e_endurance.
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