[October 31, 2014]

Research and Markets: Mobile Wallet Market in India 2014-2018: Market to Grow at a CAGR of 140% with Higher Dependency on Cellphones

Research and Markets (http://www.researchandmarkets.com/research/nnxgs2/mobile_wallet) has announced the addition of the "Mobile Wallet Market in India 2014-2018" report to their offering.

The Mobile Wallet market in India to grow at a CAGR of 140.87% over the period 2013-2018

Mobile wallets are electronic accounts, which can be maintained on cellphones. They help account holders make bill payments or online purchases. They are a revolutionary trend in the Digital Payments industry and are based on NFC technology. The increased adoption of smartphones, tablets, and other mobile technology has changed the way customers make payments.

Before the advent of smartphones, Java-enabled and internet-based phones were sparingly used because the usage was limited to SMS and calling options. At that time, carrier charges were high, and therefore customers used these services less. Recently, the growth of te Global Mobile Wallet market has been stimulated by the highly competitive Telecom market and the growing adoption of smartphones and value-added services.

To calculate the market size, the report considers the total revenue generated by the retail transactions sourced through mobile devices. These transactions include mobile commerce transactions, mobile ticketing, mobile coupons, money transfer, and micropayments.

Further, the report states that one of the major challenges in the market is infrastructural inadequacies. Hindrances in communication systems, and lack of accessibility and interoperability are some of the fallouts of infrastructural inadequacies, especially in the APAC region. The mobile wallet is a new concept, and, therefore, its success is highly dependent on the confidence level of end-users. However, these infrastructure issues can inhibit end-users' confidence.

Key Vendors

• Citrus Payment Solutions
• One97 Communications
• Oxigen Services India

Other Prominent Vendors

• Airtel (News - Alert) Money
• Apple
• Google
• Mobikwik
• M-Pesa
• Livquick
• PayPal (News - Alert)
• Tata Teleservices
• YPayCash
• ZipCash

Key Topics Covered:

1. Executive Summary
2. List of Abbreviations
3. Scope of the Report
4. Market Research Methodology
5. Introduction
6. Market Landscape
7. Buying Criteria
8. Market Growth Drivers
9. Drivers and their Impact
10. Market Challenges
11. Impact of Drivers and Challenges
12. Market Trends
13. Trends and their Impact
14. Vendor Landscape
15. Key Vendor Analysis
16. Other Prominent Vendors

For more information visit http://www.researchandmarkets.com/research/nnxgs2/mobile_wallet

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