[November 04, 2014]

sensewhere Launches New Indoor Positioning Service

sensewhere^TM, a leading provider of indoor positioning solutions, is today making its new software development kit available 'licence free' to mobile device manufacturers and platform providers. The company has also announced that its partners will have the chance to earn revenue from its crowd-sourced regional location databases.

With the indoor positioning and mobile advertising market growing rapidly, particularly with retailers keen to target customers in-store, sensewhere aims to monetise its regional location databases through services supplied to this multi-million dollar industry. To help accelerate population of its databases, sensewhere intends offering participatin mobile device manufacturers and significant platform providers the opportunity to earn up to a 25 per cent share of future revenues from its database.

Available on a 'nil cost' basis, sensewhere's Software Development Kit can be integrated on a mobile device at either the Application layer, the OS layer or embedded in the kernel. There is no requirement to install expensive onsite hardware, such as beacons, or time-consuming surveys, and extensive trials have reported at least 100 per cent better accuracy and more than 50 percent power saving against the best competitor in the category.

sensewhere's crowd-sourcing technology means that, in contrast to other indoor positioning solutions, the location database coverage quickly becomes universal by virtue simply of the use of sensewhere enabled mobile devices in any geographical location.

sensewhere's SDK delivers ultra-low power positioning (Lat/Long/Alt) in both online and offline modes by seamlessly integrating the device on-board location services with sensewhere's database in any location where the software is used.

Rob Palfreyman, sensewhere's CEO, said: "We believe our cutting edge technology coupled with a no-risk commercial model will radically change the world of indoor location. While other positioning companies measure themselves by number of venues covered, customers equipping their devices with sensewhere can benefit from global venue coverage in a very short period of time with zero cost to build the database.

"Our engineering team has paid great attention to delivering a new SDK which incorporates novel features such as automatic online/offline positioning, sensor integration and low power modes, giving location based applications and services the greatest flexibility and power-performance."

ENDS

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