[November 05, 2014]

SKULLY Demonstrates Connectivity Between the AR-1 Helmet and the Aprilia RSV4 Motorcycle at EICMA

SKULLY (www.skullysystems.com), in cooperation with Aprilia Motorcycles, today announced it will demonstrate groundbreaking wireless communication between motorcycle and rider at EICMA, the world's largest event dedicated to two wheels in Milan, Italy, November 6-9, 2014. The companies will be demonstrating telemetry transmitted wirelessly from the world champion Aprilia RSV4 motorcycle to the SKULLY AR-1 head up display helmet, giving riders insight into the mechanics of the motorcycles' performance including vehicle speed, engine speed, gear position as well as fuel consumption and more. The demonstration will be held in Hall 10, Stall G70.

"We are very excited to team up with Aprilia at EICMA. The RSV4 is the benchmark in the supersport bike category, while SKULLY has set the benchmark for the world's smartest and safest motorcycle helmets," said Marcus Weller, Ph.D., Founder and CEO of SKULLY. "Together, this demonstration will not only showcase the standalone features of the AR-1 including 360-degree situational awareness and GPS navigation, but will also provide a glimpse into the future as to how the AR-1 will ultimately interact with technologically-advanced motorcycles such as the RSV4, providing important information that will result in a safer riding experience for motorcyclists everywhere."

The SKULLY AR-1 is built upon the SKULLY Synapse™ technology platform that enhances awareness of its users by linking advanced head up display (HUD) optics to an intelligent network including a camera, sensors and microprocessors. The AR-1 features a revolutionary HUD system that displays at a perceptual distance of 10 feet in front of the rider, a near 180-degree rearview camera, turn-by-turn GPS navigation, smartphonepairing and voice control, making it the world's smartest motorcycle helmet.

SKULLY recently completed a record-breaking pre-order campaign on Indiegogo that saw the company reach its $250,000 fundraising goal in just eight minutes and ultimately surpass $2.8 million as consumers signed on to be the first to own a SKULLY helmet. It was the most successful tech campaign in Indiegogo history. The SKULLY AR-1 helmet is scheduled for release in mid 2015.

For more information on SKULLY, visit www.skullysystems.com.

SKULLY Social Media:

Twitter (News - Alert): @skullysystems

Instagram: @skullysystems

Facebook (News - Alert): www.facebook.com/skullysystems

Blog: http://blog.skullysystems.com

About SKULLY:

SKULLY is pioneering intelligent vehicle systems technology for the transportation industry. Founded in Silicon Valley in 2013, SKULLY's human-centered approach to engineering has led to SKULLY AR-1, the first vertically integrated smart HUD motorcycle helmet for consumers. SKULLY's Synapse™ connected technology platform enhances awareness of its users by linking advanced optics to an intelligent network of cameras, sensors and microprocessors. SKULLY is a privately held company with strategic partnerships spanning the world's leading automotive and technology companies. For more information, visit www.skullysystems.com.

About Piaggio Group:

The Piaggio Group (PIA.MI) is the largest European manufacturer of powered two-wheeler and one of the world leaders in its sector. The Group is also a major international player on the commercial vehicle market. Established in 1884, since 2003 the Piaggio Group has been controlled by Immsi Group (IMS.MI), an industrial holding headed by Chairman and CEO Roberto Colaninno, with Matteo Colaninno as Deputy Chairman. Immsi's Chief Executive Officer and MD is Michele Colaninno. The Piaggio Group is headquartered in Pontedera (Pisa, Italy) and has production plants in Italy, India, Vietnam and PRC. Its product range includes scooters and motorcycles from 50 to 1,400 cc marketed under the Piaggio, Vespa, Aprilia, Moto Guzzi, Gilera, Derbi and Scarabeo brands. The Group also operates in the three- and four-wheel commercial transport sector. With its unrivalled brand portfolio, the Piaggio Group boasts a total of 104 World Championship titles and more than 500 World Grand Prix victories. Aprilia Racing boasts the most victorious European Racing Department in recent decades. It represents extraordinary Italian assets in technical skill which, in just over twenty years, has made the manufacturer from Noale a protagonist in all the most important motorcycle racing arenas, taking an impressive 54 world titles and contributing to the more than 100 world titles that the Piaggio Group has under its belt, achieved not only by Aprilia but also by legendary brands such as Moto Guzzi, Gilera and Derbi. For further information please visit the piaggiogroup.com, vespa.com, aprilia.com and motoguzzi.com sites.

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