| [November 18, 2014] |
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Personagraph Launches Privacy-Preserving Mobile Ad Monetization Product at Slush
HELSINKI --(Business Wire)--
Personagraph, an Intertrust Company that builds privacy-preserving
mobile user-understanding technologies, today launched Personagraph
Monetize, a new advertising platform that enables publishers to
maximize revenue by delivering highly targeted ads to their audience,
while protecting user privacy.
Since mobile environments don't have cookies and publishers have few
insights into mobile users, one of the biggest challenges facing the
mobile ad ecosystem is how to target appropriate ads to diverse
audiences. By providing user data such as demographics, interests, and
intent, Personagraph Monetize enriches ad calls with key segmentation
information to make them more relevant to each user.
Personagraph designed its data platform to fully preserve user privacy
while collecting appropriate user data to fuel precise matches. The key
features of Personagraph Monetize include:
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Real-time mediation. Personagraph's demand-sid platform
evaluates all bids in real-time and dynamically selects the highest
bidder to provide the optimal yield.
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Turnkey data platform. Personagraph's data platform creates
profiles containing demographic and interest data for 100% of the user
base of a mobile app at the time of download.
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Data Transparency. Personagraph Monetize helps publishers
understand the value of their inventory by providing visibility into
the performance and value of their audience segments.
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Insights you can act on. Personagraph's dashboard provides
actionable insights on ad performance that show how various segments,
demographics, interest groups, and ad networks perform across
different ad campaigns. This data can be leveraged to maximize revenue.
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Data Silos: Personagraph's user profiles are not shared across
the platform. App owners and end users are the owners of their data
and have control over how and when the data is used.
"We built Personagraph Monetize to put our user-centric private data
platform to work on making money for ad publishers and advertisers,"
said Irfan Mohammed, Personagraph's Co-Founder and President. "With the
audience insights in our data platform coupled with our advance
real-time bidding infrastructure, we help publishers burn off their ad
inventory with high yield, while protecting consumers in the process."
About Personagraph
Personagraph is an Intertrust
company that focuses on helping companies understand their users, their
interests, and their needs while protecting user privacy. Personagraph's
technology gives companies the key insights to improve user acquisition,
engagement, retention, and monetization. For more information, visit http://www.personagraph.com.
Follow us at twitter.com/personagraph
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