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Software AG's Dr. John Bates to Present on Internet of Things and Marketing at Build Your Customer-Obsessed Enterprise Forum
[November 18, 2014]

Software AG's Dr. John Bates to Present on Internet of Things and Marketing at Build Your Customer-Obsessed Enterprise Forum


RESTON, Va. --(Business Wire)--

Software AG (Frankfurt TecDAX: SOW) is pleased to share that Dr. John Bates, chief marketing and strategy officer of Software AG, will be presenting at Forrester (News - Alert) Research, Inc.'s sold-out Build Your Customer-Obsessed Enterprise Forum today, Tuesday, November 18 at 12:50 p.m. PT. Dr. Bates' session is titled, Future Tense: Five Ways in Which the Internet of Things Makes Marketing Smarter.

Dr. John Bates to present at Forrester Research, Inc.'s sold-out Build Your Customer-Obsessed Enterp ...

Dr. John Bates to present at Forrester Research (News - Alert), Inc.'s sold-out Build Your Customer-Obsessed Enterprise Forum on November 18. (Photo: Business Wire)

Dr. Bates Shares Industry Insight into Internet of Things (IoT) and Marketing

As a recognized visionary and entrepreneur in the software industry, Dr. Bates will lead the discussion on how IoT is revolutionizing the marketing industry. The session will discuss the creation of new possibilities derived from data collected from sensors, conversations on social channels and streamed information from mobile applications. The session will also explore real-world examples marketers face today in delivering laser-focusedpromotions. Likewise, the session will envision a world where predictive technologies can anticipate a customer's next purchase and what technology challenges can arise in creating a hyper-connected world - coupling customer preference and past transactions with current information.



For more information on Forrester's Forum, taking place November 18 - 19 please visit: http://www.cvent.com/events/forrester-s-forum-for-cmos-and-cios/event-summary-7ad98756969248f5b209907d7468f324.aspx

About Dr. John Bates


Dr. John Bates is Chief Marketing and Strategy Officer at Software AG and sits on the Technology Advisory Committee of the US Commodity Futures Trading Commission. A recognized visionary and entrepreneur in the software industry, Dr. Bates is recognized as one of the foremost driving forces behind the emergence of Complex Event Processing and has pioneered the commercial use of streaming analytics in business solutions. In 2011, 'Wall Street and Technology' magazine named Dr. Bates one of the "10 innovators of the decade". In 2011 - 2014 'Institutional Investor' named Dr. Bates in its "Tech 50 Disruptive Technologists".

About Software AG

Software AG (Frankfurt TecDAX: SOW) helps organizations achieve their business objectives faster. The company's big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Building on over 40 years of customer-centric innovation, the company is ranked as a "leader" in fourteen market categories, fueled by core product families Adabas-Natural, ARIS, Alfabet, Apama, Terracotta and webMethods (News - Alert). Software AG has more than 4,600 employees in 70 countries and had revenues of €973 million in 2013. Follow us on Twitter.

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