TMCnet News
Research and Markets: State of QR Code Marketing: 2014Research and Markets (http://www.researchandmarkets.com/research/8v57gg/state_of_qr_code) has announced the addition of the "State of QR Code Marketing: 2014" report to their offering. The use of QR Codes is exploding. They connect the world of print to the world of e-media. They tap into the mobile culture. They offer an immediate, track-able response mechanism for everything from marketing collateral to billboards. QR Codes use the cellphone as the response mechanism. For this reason, they capture viewers' interest at the very moment it is piqued. You don't lose eyeballs by requiring people to manually input URLs or scribble them down onto a piece of paper that might get lost. No wonder so many of today's top brands are using QR Codes. McDonald's, GMC, Ford, The Gap, Bloomingdales, Google (News - Alert), Pepsi,Ralph Lauren, The Weather Channel, Best Buy, Chevrolet, Starbucks, Facebook, and countless more. - What is the real story behind these codes? What makes them tick? - What is the current data supporting use and adoption of these codes? - How are these codes used? What are examples of best-in-class campaigns? - How are they impacting mobile shopping? - What do you need to know to educate your customers or train your sales force? - What's the difference between QR Codes and Microsoft (News - Alert) Tag? BeeTagg? Datamatrix? - Does it matter if you are using open or proprietary codes? - What are the best practices for QR codes? This 68-page report will tell you all this and more. Packed with images and case studies, "State of QR Codes: 2014" will provide you, your creative team, and your salesforce with detailed information to help you plan your QR strategy. Key Topics Covered: Section 1: How QR Codes Work Section 2: QR Codes In Marketing Section 3: Top QR Code Applications Section 4: QR Codes & Mobile Commerce Section 5: Case Studies Involving QR Codes Section 6: Best Practices For QR Codes Section 7: Conclusions Companies Featured:
For more information visit http://www.researchandmarkets.com/research/8v57gg/state_of_qr_code |
