Handsets and Service Pricing Tool

Mobile operators face a make or break fight when it comes to selecting the devices that will go into their handset portfolios. Not only do they need to strike a balance between high-end, flagship devices and lower-end handsets, they also need to provide the perfect match to the ever-evolving portfolio of mobile services that span above and beyond the rather simplistic split between prepaid and postpaid.

The author has produced a data tracker that maps operators' mobile portfolios and reports the minimum total cost of maintaining a handset over contract term. To calculate that, the dataset tracks the upfront and/or recurring device fees separately from the mobile service fees that are associated to the lowest-priced postpaid plan. Additionally, the tracker reports core device specifications including operatig system and technology, screen size, weight, storage capacity and SIM card type.

• What is the minimum total cost of maintaining an iPhone 6 64GB in different markets?
• Which mobile operators split the device fees from the service fees?
• What is the level of device subsidisation as determined by the levels of handset upfront cost and monthly service fees?
• What are the manufacturers and OS shares in different operators' portfolios?
• What is the most common entry-level data bundle size of postpaid service plans?
• What are the device storage trends within a region?

Below are some of the conclusions drawn from the Tool:


Worldwide

• 22% of all handsets offered on 24-month contracts are manufactured by Samsung, 17% by Apple, 14% by Nokia and 13% by Sony.
• 61% of all handsets offered on 24-month contracts run Android, 17% run iOS and 11% run Windows Phone.
• 45% of 24-month deals present a monthly service fee of USD20 or less. All of the 24-month deals in the Middle East present a monthly service fee that exceeds USD50.
• Globally, the most common (20%) entry-level data bundle size of postpaid service plans is that of 500MB.

Europe

• On average, the minimum total cost over 24-month service contract terms in Poland is half of that in Germany; in Spain, is half of that of Italy.
• The UK has the highest number of 4G handsets on offer (91%) while Poland has the lowest (64%). Spain has the highest number of 2G handsets (8%).
• In 75% of deals tracked where the device cost is billed separately from the monthly service fee, the device contract term lasts 24 months.
• The service contract term and the device contract term are not always identical.

For more information visit http://www.researchandmarkets.com/research/kx7kb8/handsets_and

Media Contact: Laura Wood , +353-1-481-1716, [email protected]

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/handsets-and-service-pricing-tool-300026433.html

SOURCE Research and Markets

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