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Kohl's Partners with The Color Run Bringing Fitness and Fun to America's Families as Part of the Company's Investment in Active and Wellness
[January 29, 2015]

Kohl's Partners with The Color Run Bringing Fitness and Fun to America's Families as Part of the Company's Investment in Active and Wellness


Kohl's Department Stores (NYSE: KSS) today announced it will be the exclusive department store retail partner for The Color Run™, further illustrating the company's commitment to be the active and wellness destination for families, as laid out in the company's new strategic initiative. Select Kohl's stores will serve as the packet pick-up location in more than 100 cities across the county, providing a one-stop shop for families gearing up for race day with must-have active brands including Nike, Fitbit®, adidas®, Gaiam®, FILA SPORT®, ASICS® and more.

The Color Run, also known as "the Happiest 5k on the Planet," will debut their 2015 Shine Tour™, bringing a fresh spin and unique experience with an all-new Sparkle Zone™ on course. Kohl's will have a social presence at each race and will encourage participants to take and share celebratory photos with their friends and family across social accounts using #MakeYourMove.

"Kohl's is teaming with The Color Run to invite America's families to get active at one of the most engaging, socially-sharable and accessible fitness events in the country," said Michelle Gass, Kohl's chief customer officer. "We are continually connected with Kohl's strong social followers and will encourage those participating in the event, or those cheering on their friends and family, to share their stories with our social community. We know jumping into the active lifestyle is a different experience for everyone and The Color Run is the perfect event for families to have fun with fitness."

In early January, Kohl's kicked off the Make Your Move initiative, inviting America to get active and incorporate wellness into their lifestyle. In addition, Kohl's offers inspiration through social channels and on programs such as The Biggest Loser and the TODAY Show, providing motivation to customers and associates seeking an active and well lifestyle. Customers can share their wellness journey with #MakeYourMove and are invited to check out Kohl's partnership with FitFluential for dynamic content from fitness bloggers on Kohl's social channels including, Facebook, Twitter, Instagram and Pinterest.



Additional information about The Color Run and how to register can be found on TheColorRun.com.

About Kohl's


Kohl's (NYSE: KSS) is a leading specialty department store with 1,163 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, the company offers amazing national and exclusive brands, incredible savings and inspiring shopping experiences in-store, online at Kohls.com and via mobile devices. Committed to its communities, Kohl's has raised more than $257 million for children's initiatives nationwide through its Kohl's Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For additional information about Kohl's philanthropic and environmental initiatives, visit www.Kohls.com/Cares. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com.

Connect with Kohl's:

Facebook (News - Alert) (http://www.facebook.com/Kohls)

Twitter (News - Alert) (http://twitter.com/Kohls)

Google (News - Alert)+ (http://plus.google.com/+Kohls)

Pinterest (http://pinterest.com/Kohls)

Instagram (http://instagram.com/Kohls)

YouTube (News - Alert) (http://www.youtube.com/kohls)

About The Color Run

The Color Run™ is the largest event series in the United States and the first of its kind. Travis Snyder founded the 5k paint race event series in 2012, creating a new genre of running event. The Color Run celebrates healthiness, happiness and individuality, bringing the community together to create a five-kilometer canvas of colorful fun. To learn more about The Color Run, visit www.thecolorrun.com or watch this video.

Cautionary Statement Regarding Forward Looking Information

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including guidance on the Company's targeted sales and earnings. Kohl's intends forward-looking terminology such as "believes," "expects," "may," "will," "should," "anticipates," "plans," or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause Kohl's actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to those described in Item 1A in Kohl's Annual Report on Form 10-K, which is expressly incorporated herein by reference, and other factors as may periodically be described in Kohl's filings with the SEC (News - Alert).


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