TMCnet News
Online Build and Price Tool Significantly Improves Satisfaction and Increases Dealership VisitsWESTLAKE VILLAGE, Calif., Jan. 29, 2015 /PRNewswire/ -- Build and price is the most frequently used tool among in-market shoppers on OEM websites (85%), and when used by shoppers, it can significantly improve satisfaction and increase the likelihood that they will visit a dealership to test drive, according to the J.D. Power 2015 Manufacturer Website Evaluation StudySM—Winter released today. The semiannual study, now in its 16th year, measures the usefulness of automotive manufacturer websites during the new-vehicle shopping process by examining four key measures (in order of importance): information/content, appearance, navigation and speed. Satisfaction is measured on a 1,000-point scale. The build and price tool is used for more than just building the desired vehicle. Shoppers use it most often to find a vehicle in their shopping area (59%); research vehicle information (50%); and research price-related information (49%) when evaluating manufacturer websites. "There is fierce competition in the automotive industry and a manufacturer's website is a key channel for OEMs to show in-market shoppers why they should purchase their vehicles," said Arianne Walker, senior director, automotive media & marketing solutions at J.D. Power. "In fact, the build and price tool is a key differentiator in the online shopping experience for consumers, creating a more satisfying, useful experience when it is well designed. It is critical to help shoppers understand the value of a vehicle as well as the benefits of vehicle trims and accessories, and to help them identify where they can find the vehicle of interest to test drive." KEY FINDINGS
Study Rankings The 2015 Manufacturer Website Evaluation Study—Winter is based on responses from more than 9,800 new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months. The study was fielded from November 5, 2014, through November 24, 2014. Manufacturer Website Index Scores
Media Relations Contacts About J.D. Power and Advertising/Promotional Rules www.jdpower.com/about-us/press-release-info Logo - http://photos.prnewswire.com/prnh/20130605/LA26502LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/online-build-and-price-tool-significantly-improves-satisfaction-and-increases-dealership-visits-300026738.html SOURCE J.D. Power |