[February 12, 2015]

hybris Expands Marketing Partner Ecosystem

Today at its Global Partner Summit in Munich, hybris software, an SAP (News - Alert) company, announced a significant expansion of its hybris Extend program with market-leading independent software vendors - Bloomreach, Facebook, Marketo (News - Alert), Sprinklr and Turn - to provide extensions for the newly launched SAP® hybris Marketing solution.

Each of these new partners has created a range of different prepackaged integrations for the SAP hybris Marketing solution. The new partnerships increase the number of independent software vendors committed to hybris Extend - an online integration marketplace for hybris customers - across categories including analytics, digital advertising, customer experience, in-store, payments and billing, and social.

"We are pleased to welcome new, heavyweight partners and add exciting new capabilities to the newly launched SAP hybris Marketing solution," comments Patrick Finn, Senior Vice President, Global Channel & Partnerships, hybris and SAP CEC. "Today's news boosts the reputation of hybris Extend as a globally accessible marketplace, providing customers with access to a rich set of integrations with value-added solutions from quality, trusted, market-leading vendors. These new partners complement our portfolio of marketing partners currently in our Extend marketplace, such as Monetate, Bazaarvoice and OpenText."

By offering independent software vendors the opportunity to provide extensions to its market-leading solutions, hybris will provide its partners with additional engagement and revenue opportunities, and its customers with a wider range of solutions, services and functionality.

"Sprinklr's partnership with the SAP hybris Marketing solution has enabled us to accelerate and broaden our engagement with the influential global brands that use it day in and day out," comments Carlos Dominguez, President and COO at Sprinklr. "The integration of our industry-leading social platform will enhance this solution for our joint customers, driving real-time results for marketing, commerce, and experience management."

The SAP hybris Marketing solution includes a standards-based open architecture, enabling deep third party integration capabilities. It uses real-time contextual data to continuously update a 60 degree profile of identified and unidentified customers. The profile spans what each customer has done in the past, what they might do in the future, and what they are most interested in at any moment in time.

For more information on hybris Extend: https://www.hybris.com/en/partners/hybris-extend

For more information on the SAP hybris Marketing solution: https://www.hybris.com/en/marketing

About SAP hybris Marketing

SAP hybris Marketing supports a new set of marketing solutions and partnerships available from the hybris Extend online integration marketplace. The solutions, developed in close collaboration with industry leaders, include pre-built integrations to ensure faster time-to-value and higher quality in deploying with the SAP hybris Marketing solution.

SAP hybris Marketing uses big data analytics in real-time to surface contextual insights that enhance each link in the marketing value chain. The platform allows companies to build up a 360 degree view of the customer across every channel and constantly enrich it from internal and external data sources; it enables predictive modelling - based on activity, sentiment, profile, lifetime value - allowing for more precise targeting and it segments customers using Big Data analytics, tailoring messages to them in order to deliver the best possible customer experience.

About hybris

hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, hybris has helped some of the world's leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung (News - Alert) Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris Commerce Suite and hybris Marketing sit right at the heart of SAP's customer engagement and commerce (CEC) suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.

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