i.Predictus Welcomes Altman Dedicated Direct As New Client

CEDAR KNOLLS, N.J., Feb. 12, 2015 /PRNewswire/ -- i.Predictus, the innovative advertising and analytics platform focused on data transformation, automation and visualization, announces that they have been selected by Altman Dedicated Direct to consolidate and visualize the agency's data to meet their clients' revenue goals.

Altman Dedicated Direct provides robust direct marketing solutions for its clients including strategy, tactics and oversight of implementations through analysis of results. "We look forward to working with the team at i.Predictus to provide all of our clients, regardless of size, with the fastest, most effective and actionable solutions to their marketing and advertising needs," says Shari Altman, President and CEO of Altman Dedicated Diect. Their partnership with i.Predictus will provide them with the unparalleled ability to identify revenue leakage and automate web attribution.

i.Predictus aggregates all siloed and inconsistent data, and converges it into one picture that tells an integrated story of marketing performance in a matter of minutes, not hours or days. "Our proven platform will prove to be a tremendous asset for Shari and her team at Altman Dedicated Direct," says Monica Lenti, Vice President at i.Predictus. "As the premier provider of data automation services to direct marketers, we have both the passion and the expertise necessary to ensure that they are meeting their growth and business objectives."

About i.Predictus

i.Predictus is the definitive leader in programmatic advertising. Its patent pending algorithm automates a review of your past media schedules and attributes specific responses down to the airing, creative, offer, SKU and consumer levels. It prescribes the specific airings to be purchased – or not – to continuously improve media ROI. Refined by nearly $1 billion in real-world ad spend, its media buying recommendations outperform current and historical schedules 68% of the time, vs. 30% with other methods.

i.Predictus automates data ingestion and visualization to provide a clear understanding of revenue leakage. Its source agnostic approach means data can be pulled from all sources. This allows i.Predictus to create a single, trusted source of cross-channel marketing performance in a matter of minutes, not hours or days.

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SOURCE i.Predictus

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