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Smith Micro Software Chief Marketing Officer To Keynote At Business Marketing Association Upcoming SoCal Chapter's February 18 EventNEWPORT BEACH, Calif., Feb. 13, 2015 /PRNewswire-USNewswire/ -- "Capabilities vs Value: Simplifying Your Technology's Messaging" – A presentation and executive panel discussion featuring keynote speaker, Carla Fitzgerald, Chief Marketing Officer of Smith Micro Software, Inc, will take place on Wednesday, February 18th. This Business Marketing Association, Southern California Chapter (SoCal BMA) event is part of 'The Leading Edge Executive Signature Series, geared toward thought leadership and professional development of business-to- business (B2B) marketing professionals. "Companies that provide complex technology solutions with high price tags can create roadblocks in their marketing strategies by focusing too much on technology and alienating their buyers," says Carla Fitzgerald. Fitzgerald and a panel of company executives in marketing, communications, product management, sales and PR will also address the matter of long, expensive sales cycles and how companies can generate trust and "buy in" from customrs by showing value in their messaging. B2B marketers and communicators will take away from the event key tactics on how they can set their company apart from the competition without having to play the "feature-comparison" game. Attendees will gain insights for navigating through their company's technical jargon to create value-driven content that their buyers will respond to. This SoCal BMA event will be held on Wednesday, February 18th, from 4:00 p.m. to 7:00 p.m., at Smith Micro Software's global headquarters, 51 Columbia, Aliso Viejo, CA 92656. Price to attend this event is $75. Further event information and registration is available at http://www.SoCalBMA.org/Events. About Carla Fitzgerald About SoCal BMA Logo - http://photos.prnewswire.com/prnh/20150213/175542LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/smith-micro-software-chief-marketing-officer-to-keynote-at-business-marketing-association-upcoming-socal-chapters-february-18-event-300035977.html SOURCE Business Marketing Association, Southern California Chapter (SoCal BMA) |