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comScore Announces Global Integration with Flurry from Yahoo to Bring Independent Audience Measurement to Mobile App PublishersRESTON, Va., Feb. 19, 2015 /PRNewswire/ -- comScore, Inc. (NASDAQ : SCOR), a leader in measuring the digital world, today announced an integration with Flurry through Yahoo's Flurry Pulse solution, which will enable Flurry clients to streamline application tagging required for unified measurement in comScore Mobile Metrix® and Media Metrix® Multi-Platform. Mobile app publishers around the globe using Flurry Pulse will be able to easily implement audience measurement across their mobile assets – including reach, frequency and duration – in order to better monetize their mobile apps and grow advertising revenue via trusted, independent comScore metrics. "With mobile app engagement surging, publishers need an independent currency to quantify audiences and demonstrate value to media buyers, who are faced with a mounting number of media buying options," said Kelly Barrett, Vice President at comScore. "As consumers use an increasing number of screens each day, metrics that are comparable across platforms are more critical than ever. Our global partnership with Flurry from Yahoo aims to accelerate the growth of mobile ad dollars by making it easy for mobile app publishers to meet advertiser needs and monetize their content." Over the last several years, comScore has introduced multiple mobile measurement offerings to help mobile reach its full potential. This includes the launches of Media Metrix® Multi-Platform in 2013, validated Campaign Essentials™ Mobile in 2014 and Video Metrix® Multi-Platform earlier this year, each of which provide independent measurement for media buyers and sellers to fairly transact. To learn more about Flurry Pulse or to express interest in participating in the beta period, please visit: http://developer.yahoo.com/flurry-pulse. The beta period for this integration is expected to begin in the second quarter of 2015. About Mobile Metrix About comScore Cautionary Note Regarding Forward-Looking Statements For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov). Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events. Logo - http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/comscore-announces-global-integration-with-flurry-from-yahoo-to-bring-independent-audience-measurement-to-mobile-app-publishers-300038661.html SOURCE comScore, Inc. |