Team Detroit to Showcase First-to-Market Consumer Targeted Initiatives at South by Southwest (SXSW) Interactive Festival

DEARBORN, Mich., March 5, 2015 /PRNewswire/ -- WPP's Team Detroit, a leading global advertising and design agency, is returning to South by Southwest (SXSW) to showcase a few "industry firsts" with a panel discussion on the history, success, and future of The Car Customizer, as well as, a partnership with Pandora to experiment with listening data to identify three trending artists who will perform live at a private agency event during the festival.

Panel Description: In 2009 we attempted to put a new spin on configuring a car by adding some fantasy and fun to an otherwise tedious journey in the shopper funnel. The results were astounding. The "Customizer" became a lightning rod for creativity in a space typically owned by functionality. Many future car customization in the online space followed suit. 

Pandora's proprietary algorithm, the Music Genome, fuels personalization and music discovery for listeners.

For several years, Team Detroit and Pandora have partnered together to tap into the music consumption insights that stem from the Music Genome to support innovative, digital, branding campaigns for Team Detroit's key client initiatives. 

This year at SXSW, Team Detroit will again leverage Pandora's listening data in an experiential capacity to identify three trending artists who will perform live at Team Detroit's private agency event.  Team Detroit has partnered with Pandora on several first-to-market initiatives, including leveraging the connected car to serve Pandora listeners targeted marketing messages through in-car integration.

Team Detroit at SXSW

Team Detroit is offering two full days of programming during SXSW.  In addition to senior keynote speakers and an immersive hands-on Technology Lounge, highlights from day two include the "60 Seconds to SXSW" student recruiting promotion - developed in partnership with composting and urban farming organization Detroit Dirt - where three teams from around the country have been chosen as finalists to pitch their ideas for a new Creative campaign.  

Austin SOUP, a unique crowd funding competition, encourages leaders in the community to pitch their ideas for social good and community outreach.  According to U.S.A. President David Murphy, "Austin SOUP is about people.  It's about connecting and empowering people, and giving them what they need to make a difference in their own community.  We're looking forward to leaving something good behind."

Team Detroit's Presence at SXSW is enhanced by the following:  Adaptly, DataXu, TapAd, Pandora, Data Logix, Microsoft, AOL, Cars.com, Visible Measures, and Twitter.  Learn more at www.Teamdetroit.com.

About Team Detroit

Based in Dearborn, Michigan, Team Detroit was founded in 2007 as an entirely new model of collaboration that gives marketers access to the breadth of WPP's talent, ideas and tools.  The agency has 36 U.S. offices and employs more than 3,000 worldwide. Clients include Ford Motor Company, Ford Dealers, Johnson Controls, Ohio Art and the United Way of Southeast Michigan.  Visit www.teamdetroit.com for more information. 

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SOURCE Team Detroit

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