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Cramer Invests In The Future Of Fetch - Announcing The First Virtual Reality Experience For Dogs [VIDEO]
[April 01, 2015]

Cramer Invests In The Future Of Fetch - Announcing The First Virtual Reality Experience For Dogs [VIDEO]


NORWOOD, Mass., April 1, 2015 /PRNewswire/ -- Cramer announced today their entrance to the virtual reality gaming market with the development of the first and only VR experience for dogs – the Pawculus Rift.



Cramer's most recent R&D investment focused heavily on uncovering what virtual reality could do to elevate brand experiences. In their research, they determined an important market for VR remained untapped. Dogs. 


"The Pawculus Rift is going to revolutionize the dog gaming industry. Mainly, because there isn't one." Eric Webster, VP Technology

A lot is happening on the virtual reality front, with Facebook's Oculus Rift and HTC The Vive, among others, making big announcements in the last month. Cramer, now part of the conversation as well, will continue to innovate and lead the industry in a new direction.

To see the announcement video, visit – http://go.cramer.com/1xPVick

About Cramer

Cramer, creates experiences that fuel connections between brands and the people vital to their success. A 150-person strong marketing studio with a 30-year legacy of delivering results for global businesses. Cramer's work has received their industry's highest honors for achievements in content, design, and technology. To see what they're making better, making meaningful, and making happen, visit cramer.com.

We spend our days solving some of the most complex industry challenges for the world's biggest brands, but we also make sure to kick back and have fun. While this is an April Fool's Day spoof, and virtual reality for dogs does not yet exist, Cramer is committed to the advancement of virtual reality in brand experiences.

Video - http://vimeo.com/wearecramer/pawculus

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/cramer-invests-in-the-future-of-fetch--announcing-the-first-virtual-reality-experience-for-dogs-video-300058740.html

SOURCE Cramer


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