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Marketo Integrates with Google to Deliver More Personalized Digital AdvertisingSAN MATEO, Calif., April 1, 2015 /PRNewswire/ -- Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced the integration of its Engagement Marketing Platform with the Google AdWords and Google Analytics products. This marriage of marketing and advertising technologies empowers marketers to create more measureable and engaging digital marketing programs that span customer acquisition to sale to advocacy. This solution solves three core problems that many digital marketers face, including:
"Paid advertising has lived in a silo for long enough," said Sanjay Dholakia, CMO at Marketo. "With our integration to Google AdWords and Google Analytics, we are breaking down that wall and enabling marketers to look holistically at how thy are engaging audiences across different channels. In today's world, engagement marketing means delivering the right message at the right time over the right channel. The combination of Marketo and Google makes this possible." For example, let's say that Jennifer, a marketer at a large manufacturing company, bids on the phrase 'high-definition broadcast equipment' in AdWords so that her ad shows up when someone searches Google for that phrase. When a website visitor arrives at her company's website after clicking her ad and signs up for a demo, Jennifer can track that online conversion in AdWords. Now with Marketo's integration with AdWords, Jennifer can automatically export offline conversions tracked in Marketo to see how each keyword contributes to each type of offline conversion (e.g. lead qualified, opportunity won, etc.). In addition, let's say that Jennifer is tasked with managing the marketing campaign behind her company's move into the automotive market. Jennifer is concerned because she currently has no visibility into who from the automotive industry is visiting her website. Using Marketo's integration with Google Analytics, Jennifer now has insight into the relevant firmographic and profile information of visitors to her site and can serve even more relevant remarketing ads to those visitors who would be most interested in automotive information. This integration aligns with a recent study conducted by the Economist Intelligence Unit and Marketo, which found that marketers' most critical investment over the next 12 months will be in digital marketing and engagement. As well, a recent study conducted by Edelman also found that 87 percent of consumers demand a meaningful experience with a brand. For more information about the Economist study or the Marketo and Google integration, please visit the Marketo blog. About Marketo Logo - http://photos.prnewswire.com/prnh/20070917/AQM011LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/marketo-integrates-with-google-to-deliver-more-personalized-digital-advertising-300059046.html SOURCE Marketo |