TMCnet News
Live The Life You Always ImaginedLONDON, April 21, 2015 /PRNewswire/ -- Starting today, anyone's life can become an adventure. Conducttr's unique software service allows any story (a book, movie, game, ad, or documentary) to become a reality for you. "Conducttr is revolutionizing entertainment by blending games and stories into the audience's real world," says co-founder and CEO Robert Pratten. "Audiences feel like they're truly part of the action by communicating with characters on messaging apps, social media, email, text messaging, and the Internet of Things." As traditional content industries search for new business models and brands seek new ways to reach younger consumers, Conducttr offers salvation for both, boosting audience engagement and customer retention through participatory experiences. Beyond entertainment: engaging audiences in education, marketing, and more Conducttr is the first and only software tool that makes this possible, and the possibilities go far beyond entertainment.
A recent success has included Game of Thrones in Spain, where Conducttr yielded a 42% increase in positive sentiment for Canal+ Spain the show's broadcaster. Other clients include Disney, Toyota, Endemol, Harlequin Mills & Boon, and Mexico's National Institute of Public Health. Co-founder and CTO Alexey Ossikine says "the key challenge has been the need to reshape traditional industry practices and get people to think bigger – beyond the screen, beyond a single medium – to think how to write a story that truly immerses the audience in an experience that feels real." Conducttr's team includes the industry's top thought leaders, and it works closely with clients to help them enter the world of transmedia storytelling. It also offers a wide array of free training material, workshops, and webinars so that virtually anyone could learn how to use Conducttr and minimize the overall learning curve. Availability and Pricing Demos Find more at www.conducttr.com/demos/ About the Founders About Conducttr Conducttr defies existing definitions because it blends technology, entertainment, and marketing into a licensable service that offers integrated building blocks from a wide range of product categories – a multiplayer gaming engine, location-based storytelling tool, customer relationship management, marketing automation, and others. Conducttr has been developed by Transmedia Storyteller Ltd since 2010 and is based in London, UK. Learn more at www.conducttr.com. Attachments For More Information Contact: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/live-the-life-you-always-imagined-300068886.html SOURCE Conducttr |