TMCnet News
Magellan and Abalta Technologies Announce Strategic Partnership at Auto Shanghai 2015SANTA CLARA, Calif., April 21, 2015 /PRNewswire/ -- Magellan and Abalta Technologies, Inc., have formed a strategic partnership featuring Magellan's SmartGPS Eco navigation and content platform and Abalta's WEBLINK® platform. Magellan is a long-time leader of innovative GPS devices and content services for vehicles, fitness, outdoor, and mobile navigation. Abalta is a fast-rising technology company producing groundbreaking solutions to create the ideal connected car experience.  The partnership, focusing on advanced, cost-competitive connected car solutions for auto OEMs, adds Magellan navigation, smartphone apps, and cloud content to any vehicle that is infotainment ready. Magellan's SmartGPS Eco cloud platform aggregates location relevant content, such as fuel prices and business locations, and delivers that content onto the navigation map. The Abalta WEBLINK® platform enables the display and control of smartphone apps, including Magellan's SmartGPS apps, on virtually any infotainment display. The new partnership's solution is being demonstrated in the MiTAC booth (# 6BH303) at the upcoming Auto Shanghai 2015 show from April 22-29 at the National Center for Exhibition and Convention in Shanghai, China. The SmartGPS Eco is the latest advancement from Magellan featuring the company's cloud platform bringing together navigation, content services, iOS and Android smartphone apps, and connected car platforms. It delivers money-saving content, keeps drivers informed with relevant location and social content, and provides safer navigation. The SmartGPS Eco is built on a robust cloud architecture supporting flexible content aggregation, personalization, and localized delivery, and is specifically designed to integrate with connected car solutions. "We are pleased to be partnering with Abalta. Abalta's innovative WEBLINK® platform is quickly becoming the solution for OEMs that require a flexible, smartphone app-centric connected car platform available now," said Peggy Fong, president of MiTAC Digital Corporation, parent company of the Magellan brand. "Our combined solution offers a fast to market, and cost-competitive alternative for auto OEMs seeking navigation, content and apps for their onnected car platforms." Abalta Technologies' WEBLINK® platform is a new approach for the connected car where a users' smartphone drives the in-vehicle app experience, and bridges the gap between smartphones and infotainment systems. WEBLINK® allows automotive OEMs to create a rich branded experience in the vehicle using the customer's smartphone to deliver the experience. In addition to supporting SmartGPS Eco, WEBLINK® also supports a wide range of music, entertainment and news applications. "Through our new partnership with Magellan we are able to offer our WEBLINK® customers an advanced navigation option in the form of SmartGPS Eco," said Michael O'Shea, founder and CEO of Abalta Technologies, Inc. "We are pleased to be working with Magellan and the MiTAC Digital team to bring to our automotive OEM customers a solution that enables them to offer their existing customers with infotainment ready vehicles an advanced connected car solution." The combined Magellan/Abalta connected car solution is available now for auto OEMs. Visit www.magellangps.com or www.abaltatech.com for additional information. About Magellan Follow Magellan on LinkedIn, Facebook, Twitter and YouTube. About Abalta Technologies, Inc. Media Contact: Contact: All products/services and trademarks mentioned in this release are the properties of their respective companies.  Logo - http://photos.prnewswire.com/prnh/20150421/200090LOGO Logo - http://photos.prnewswire.com/prnh/20150421/200089LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/magellan-and-abalta-technologies-announce-strategic-partnership-at-auto-shanghai-2015-300069548.html SOURCE Magellan 
|