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Female and Teens in Asia Interact More with Ads on Large-screen TabletsTAIPEI, May 28, 2015 /PRNewswire/ -- Appier, a leading Artificial Intelligence technology company offering versatile cross-screen marketing solutions, today released an infographic highlighting the cross-screen user behaviors for gaming industry in seven Asian markets, including Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam. Logo - http://photos.prnasia.com/prnh/20140903/8521404985Logo In this mobile world, games have evolved to become a part of our lives across different devices, which can be played anywhere and at anytime. It's crucial for game marketers to strategize and localize their game promotions for each market with intelligence, as well as to build customized user database for each advertising campaign for optimized cmpaign efficiency and ROI. This infographic, based on a sample of 370 billion data points from Appier database in the second half of 2014, is designed to provide marketers in the gaming industry with insights on how the users interact with gaming ads across different devices -- smartphones, tablets and PCs. It delivers the following key takeaways for the seven Asian markets to advertisers.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/female-and-teens-in-asia-interact-more-with-ads-on-large-screen-tablets-300090056.html SOURCE Appier Inc. |