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MPublicité-RégieObs And Teads Announce Exclusive Partnership To Deliver Outstream Video Advertising Across Premium Digital News PropertiesLONDON and NEW YORK, May 28, 2015 /PRNewswire/ -- Teads, the inventors of outstream video advertising and global monetization platform for publishers, today announced a partnership with MPublicité-RégieObs, to deliver outstream video advertising to audiences across their premium digital news properties, including Le Monde. MPublicité-RégieObs will leverage Teads' SSP (supply-side platform) to drive increased revenue from video advertising on their digital properties. Teads will be the exclusive advertising provider for outstream video advertising formats including Teads' inRead format, which places video advertising within editorial content and inBoard format, which opens at the top of a web page. Both of these formats, which are built for desktop and mobile, use view-to-play technology so the video only plays when it is visible on the screen. This guarantees high viewability rates, and gives the power of choice to the user by allowing them to skip the video if they don't want to watch the video advertisement. The news sites included in this exclusive agreement are Le Monde, L'Obs, Télérama, Courrier International, Rue89, Le Huffington Post and Challenges, which join Teads' premium global network including The Guardian, The Telegraph, The Washington Post, Die Welt, ABC, La Repubblica, O Globo and Nikkei in Japan. Pierre Chappaz, Executive Chairman of Teads, commented, "We are really proud to work for such a prestigious group as Le Monde, and look forward to providing these sites with global campaigns from large worldwide advertisers, as well as French campaigns." Corinne Mrejen, CEO of MPublicité-RégieObs, said, "Teads' international capabilities and its innovative technology widens our capacity to offer advertisers more efficient video performances." About Teads Teads' outstream video advertising solutions encompasses a series of formats inserted deep into media content, including articles, slideshows and newsfeeds. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before. Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, to roll out both local and global campaigns. Luxury brands such as Cartier, Gucci, Breitling, Louis Vuitton, and Emirates, are relying on Teads outstream video advertising solutions to reach their high-income target audiences. High tech companies such as Microsoft, Google and Samsung are also Teads customers, as well as car manufacturers such as General Motors, Volkswagen, BMW, Jaguar-Land Rover and Audi and FMCG companies such as Unilever & P&G. Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 global offices in 18 countries. About MPublicité-RégieObs Note to editors 1. AudiPresse ONE GLOBAL 2015 V1 – Indicateur Marque 30 jours - individus « dédupliqués » des marques Le Monde, L'Obs, Télérama, Courrier international, Challenges – Audience DDL 30jours de La Vie Contacts Logo - http://photos.prnewswire.com/prnh/20150212/175364LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mpublicite-regieobs-and-teads-announce-exclusive-partnership-to-deliver-outstream-video-advertising-across-premium-digital-news-properties-300090322.html SOURCE Teads |