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Zmags Creator Content Marketing Boosts Page Views for New York & Company by 600 PercentContent marketing technology specialists Zmags today announced stellar results from the initial deployment of its Creator platform with leading manufacturer and retailer of women's fashion apparel and accessories, New York & Company (NY&C). Click to tweet this news. Paul Carroll, New York & Company's vice president, digital and e-commerce creative, said, "Zmags Creator has made me rethink how I design and create content for the Web. It's amazing - like taking a straitjacket off. And the results? User engagement has been comparable to some of the biggest weekends in the retail calendar." Click to tweet. In a highly competitive market where consumers are time-poor, typically 55 percent of Web page views are getting less than 15 seconds of attention. Grabbing that attention is increasingly difficult for online retailers - they need to deliver instant digital gratification. For NY&C, this means using beautiful creative executions to showcase its collections to a discerning female consumer segment. As part of this process, the company refreshes its site with new content-led campaigns - including creating a new template, new images and new site functionality. Historically, each campaign from ideation to publishing previously required lengthy mock-ups, approvals, coding and testing and would take up to four months to complete. This long cycle limited website refreshes to every eight to 10 weeks. NY&C initially used Zmags Creator to feature the Sweet Pea women's apparel line. Four days after deployment, between mobile and desktop environments, page views skyrocketed, showing a 600 percent improvement. Because Creator is based on an intuitive experience canvas that includes drag-and-drop tools, asset libraries and widgets, it dramatically reduces the time and complexity from ideation to publishing content on a website, enabling NY&C to massively increase its creative output, easily collaborate between teams and effect updates on-the-fly. Carroll highlighted that with Creator, NY&C has accelerated creative output 400 percent and reduced time-to-market from months to just hours. One particular campaign, Spring dresses, which had over 40 styles, went live on a Thursdy using Creator and by Monday, the sales report showed results similar to the best weekends in the retail calendar. Zmags will be kicking off a new Master Marketer webinar series, featuring marketing executives who are pushing the marketing innovation envelope. The first Master Marketer will be:
Spotlight: New York & Company "In the Master Marketer webinar series, we want to inspire marketers by sharing strategies and tactics directly from digital marketing leaders making a difference today at top brands," said Brian Rigney, CEO of Zmags. During this session, Mr. Carroll will demonstrate how his team uses Zmags Creator to produce and publish new content to the multiple NY&C Web and digital properties. Topics to be addressed:
NY&C has since expanded its use of Creator to focus on multiple marketing campaigns, including Eva Mendes Bridal Collection Party, Spring Into Life, Dress Pretty in the City, Tops That Pop and at least 10 other campaigns. Again, each generated similar increases in page views and sales results. "The results from New York & Company exemplify just how Creator can dramatically improve any omni-channel campaign by giving in-house professionals the tools and freedom to create beautiful digital experiences," explained Rigney. "Moreover, NY&C really understands that these experiences immerse their customers in a transactional environment that is married to an uplift in page impressions and ultimately sales. The results to date make this transparent." To learn about New York & Company and their success with Zmags Creator, please see the case study in full at http://zmags.com/case-study-ny-co.html. Sign up for a free trial of Zmags Creator at http://zmags.com/free-trial/. For more information on Zmags, please visit http://www.zmags.com. Follow the company on LinkedIn (News - Alert) at https://www.linkedin.com/company/zmags, on Facebook (News - Alert) at https://www.facebook.com/zmags and on Twitter (News - Alert) at @zmags. About Zmags Zmags provides the technology businesses need to deliver instant digital gratification. The Zmags content marketing technology is built for marketers who want to create attention-grabbing digital experiences but don't have time for lengthy technology learning curves and custom development. The Zmags Creator and Publicator platforms enable companies to rapidly create and publish memorable digital experiences without writing a single line of code. Over 1,500 of today's leading companies, including Nike, Neiman Marcus, Kate Spade, Whole Foods, Audi and more, trust Zmags to help them instantly connect with their customers in the moments that matter. The company is headquartered in Boston, Massachusetts, with offices in London and Copenhagen. For more information on Zmags, please visit http://www.zmags.com. Zmags Creator and Zmags Publicator are trademarks of Zmags. All other brand names and product names are trademarks or registered trademarks of their respective companies. Tags: Zmags, Creator, Publicator, New York & Company, marketing, content marketing, content management, digital publishing, instant digital gratification, attention metrics, retail, ecommerce, rich media, customer experience
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