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THX And China's SAPPRFT Test Institute Partner To Define New Cinema Quality StandardsBEIJING, Aug. 31, 2015 /PRNewswire/ -- THX Holdings Ltd. (THX) announces a cooperative agreement with SAPPRFT Test Institute of Film Technical Quality (TIFTQ), marking the beginning of the companies' efforts to co-develop new cinema standards and services for the Chinese market. On August 28, 2015 a ceremony in Beijing kicked off the cooperation. Industry leaders and key media were present to witness the execution of the agreement by Gong Bo, Deputy Director of SAPPRFT Film Technology and Quality Inspection Center, and Louis Cacciuttolo, THX Executive Vice-President of International Business Development and Brand Strategy. In the past few years, China's cinema industry experienced tremendous growth with approximately 5,000 new auditoriums opening each year. This feverish pace of construction has outpaced the education of cinema design, installation and maintenance professionals - often resulting in poor architectural and acoustic design as well as underperforming audio and video systems. The State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) operates through TIFTQ as the only third-party testing institute for China's film industry. The collaboration between SAPPRFT's TIFTQ and THX is of utmost significance as it marks the vry first time a foreign entity will participate in defining national quality standards for China's cinema industry. The goals of the partnership are to develop advanced evaluation, testing and calibration methodologies that will be applied by the administration to ensure the newly defined standards are met by all operating auditoriums regardless of location, size or playback format. The two companies plan to open a quality inspection laboratory that will provide testing, evaluation and certification services for audio-visual professional products and relevant cinema equipment. The companies also aim to create specialized training courses for cinema technicians, calibrators and projectionists for the technical installation, adjustment, operation and maintenance of Chinese cinemas. "This strategic partnership is an ideal combination of both parties' strengths," explains Louis Cacciuttolo. "THX's 30 years of expertise in cinema design, coupled with TIFTQ's technical authority in the market will provide the optimal solution for better quality, better performance and system issue resolution for China's film industry." About Test Institute of Film Technical Quality, SAPPRFT About THX: For more information on THX please visit www.thx.com. Media Contacts: THX China Media Contacts: Photo: http://photos.prnewswire.com/prnh/20150831/262524
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/thx-and-chinas-sapprft-test-institute-partner-to-define-new-cinema-quality-standards-300135588.html SOURCE THX Holdings Ltd. |