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Today ansa, the newly launched analytics service for digital-to-store, has successfully passed the 200 campaigns served markMOUNTAIN VIEW, Calif., Oct. 5, 2015 /PRNewswire/ -- ansa is the first solution to enable shopper marketers and agencies to measure the impact of digital marketing campaigns on in-store sales automatically, every day for any store location. The ground-breaking service leverages daily POS and inventory data from most major US retailers to maximize the impact of new product launches, existing item promotions, and seasonal offerings. "ansa is bringing something new to the table for CPG shopper marketers: proof! If you're working in an ecommerce business you can track ad spend to conversion every day, and most packaged goods companies with sales in brick and mortar have been envious of this. We are excited that more than 35 CPGs and their agencies have trusted ansa over 200 times to help prove and improve their campaigns, and to give CPGs what ecommerce has had for years," says Michael Quinn, General Manager of Digital-to-Store ROI at Retail Solutions Inc. The service is provided through ansa integrated ad partners such as MaxPoint, Valassis Digital, OwnerIQ, Eyeview Digital, Dedicated Media, MyWebGrocer, MediaMath and Retailigence. To learn more about ansa, visit: www.ansainside.com ABOUT ANSA ansa is the flagship digital solution from Retail Solutions Inc., the SaaS company that turns daily POS data into opportunity - online, in the store, and on the shelf. ansa, powered by RSi, provides shopper marketers and media planners with the fastest, most efficient store level analytics in digital CPG marketing. How? Through its parent company Retail Solutions Inc. (RSi), ansa can analyze daily store-specific sales for major retailers, including every Wal-Mart, Target, Kroger, Safeway, Ahold, Walgreens and Family Dollar. RSi is trusted by more than 500 global CPG companies including such household names as Colgate-Palmolive, Nestle and Procter & Gamble. Using this data, ansa measures the incremental store sales from digital shopper marketing campaigns. By the way, ansa is a Latin word that means "the connecting ends of a loop." ansa closes the loop between advertising and in-store sales, which is why we love the name. PRLog ID: www.prlog.org/12498851
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/today-ansa-the-newly-launched-analytics-service-for-digital-to-store-has-successfully-passed-the-200-campaigns-served-mark-300154544.html SOURCE www.ansainside.com |