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Burson-Marsteller EMEA Survey Reveals New and Innovative Business Models Now a Key Crisis Risk for BusinessLONDON, Oct. 8, 2015 /PRNewswire-USNewswire/ -- Burson-Marsteller, a leading global public relations and communications firm, today unveiled the findings of its 2015 EMEA Crisis Survey which reveals the changing nature of crises facing businesses. In the past 12 months "controversial company developments" were the type of crisis most frequently encountered, with the entry of new and innovative business models into their market the second most experienced cause of crisis. These were followed by logistical difficulties (third), online/digital failure (fourth), negative social media campaigns (fifth) and regulatory scrutiny (sixth). But when asked about the next six to 12 months, new and innovative business models entering their sector topped the list with the arrival of "disruptive innovators" seen as more likely than any one of the traditional crises experienced in the previous year. Disruptive innovation is clearly a focus of attention for business leaders with:
Other findings include:
Businesses are becoming increasingly vigilant of digital challenges – be they in form of new media campaigns or data security. Forty-nine percent of businesses have a digital crisis communications plan – up 10 points from 2013 – and one in five businesses has been in crisis due to an online or digital security failure. Commenting on the findings, Jeremy GalbraithBurson-Marsteller's CEO for Europe, Middle-East, Africa and Global Chief Strategy Officer, said: "The findings of our survey emphasise we are living through a particularly disruptive era with communicators facing a perfect storm of challenges. The upturn in the global economy has seen new brands enter old markets and small innovators rapidly expand, challenging traditional brands and industries. "At the same time, the online revolution means cyber hackers can access data and armchair campaigners, so-called 'clicktivists,' can protest from their living rooms. And this is all set against a backdrop of a massive erosion in the trust the public places on the words and actions of big business. "Communicators need to remember the four Ps: Purpose, Plan, Predict, Pioneer. That is, Purpose should guide business, Plan how to handle a crisis in 'peacetime,' Predict and monitor the trends in your market and Pioneer by being innovative and bold." Notes for editors: Penn Schoen Berland conducted a total of 426 online interviews in Europe, Middle East and Africa, amongst business-decision makers in August 2015. Business-decision makers are defined as respondents who:
In each country, the sample was evenly split between respondents from large Enterprise businesses and from SME businesses About Burson-Marsteller About Penn Schoen Berland
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/burson-marsteller-emea-survey-reveals-new-and-innovative-business-models-now-a-key-crisis-risk-for-business-300156914.html SOURCE Burson-Marsteller |