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AT&T Drive Studio And Ericsson Release Global Study On Connected Car BuyersDALLAS, Oct. 13, 2015 /PRNewswire/ -- Three out of every four consumers said they consider connected car services an important feature in their next car purchase, according to a new AT&T* Drive Studio and Ericsson study documenting the significant influence that connected car features and services are expected to have on customers' vehicle purchase decisions in the future. This is the second year for the study which focused on connected car awareness, feature preferences and purchase drivers. The data was sourced from customers likely to buy a car in the next three years in the United States, Germany, Brazil, Mexico and China and the survey was conducted in July 2015. The term "connected car," as defined in the study, is a car equipped with a wireless internet connection. This allows the car to run applications such as streaming music services and internet radio, use navigation services with real-time traffic updates, conduct local searches, use restaurant services and more, all from the car's dashboard. This connectivity also allows the car to operate as a Wi-Fi hotspot, sharing a wireless internet connection with other devices in the car. Orvar Hurtig, vice president, Ericsson Global Services and Head of Industry and Society at Ericsson, said, "For the second year in a row, we are witnessing a growing trend where consumers in different parts of the world are not only increasingly aware of the term connected car, but they are placing greater importance on connected car features and services. "In addition to safety and infotainment features enabled by connectivity, automakers can also use the connectivity for over the air software updates and advanced downloadable engine configurations. For the consumer, this means that connected car services will open up the ability to add new capabilities to their car and enhance their driving experience for years after they purchase a connected car." The study found:
"This study confirms that drivers today are tech savvy and value services that improve their driving experience," said Chris Penrose, senior vice president, Internet of Things, AT&T Mobility. "It's great to see that more drivers understand what a connected car enables them to do. With this increased awareness, we believe you'll see adoption of integrated wireless connectivity in the car continue to take off." Ericsson is a contributor to the AT&T Drive platform, providing a cloud-based platform on which automakers can choose to run their entire, customized connected car experience in a secure manner. Material from the research report is available to automakers through the AT&T Drive Studio. AT&T's Connected Car Leadership AT&T Drive Studio features a working lab and showroom to build and exhibit the latest innovations. It is a hub where AT&T works directly with companies and responds to automakers' opportunities. AT&T Drive is the company's connected car platform. This modular and flexible global solution helps car makers build unique solutions for the marketplace. Auto makers can choose the services and capabilities that are important to them. They can add features for connectivity, billing, data analytics and infotainment. AT&T is a telematics leader and connects vehicles around the globe. In the second quarter of 2015, AT&T added 1.4 million connected devices. Of those devices, nearly one million were connected cars. AT&T was the first major wireless carrier to launch a global SIM platform for cars. The platform lets automotive, consumer and machine-to-machine equipment makers use a single carrier to wirelessly connect products across the globe. For the complete array of AT&T offerings in the Internet of Things portfolio, visit www.att.com/IoT. *AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. About Ericsson Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future. Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front. Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York. www.ericsson.com About AT&T Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att. © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Logo - http://photos.prnewswire.com/prnh/20140408/CG99935LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/att-drive-studio-and-ericsson-release-global-study-on-connected-car-buyers-300158200.html SOURCE AT&T Inc. |