[November 12, 2015]

FitLife Brands Reports Record Revenue for the Fiscal Third Quarter 2015

FitLife Brands, Inc. ("FitLife") (OTCBB: FTLF), an international provider of innovative and proprietary nutritional supplements for health conscious consumers marketed under the brand names NDS (News - Alert) Nutrition Products™ ("NDS") (www.ndsnutrition.com), PMD® (www.pmdsports.com), SirenLabs® (www.sirenlabs.com), CoreActive® (www.coreactivenutrition.com) and Metis Nutrition™ (www.metisnutrition.com) today announced results for its fiscal third quarter ended September 30, 2015.

Highlights during and subsequent to the end of the fiscal third quarter 2015 include:

• Record revenue of $6.3 million, compared to $5.5 million for the same period in 2014, a 14% increase despite the change to an indirect distribution model, which discounts revenue approximately 11% as compared to the direct to franchisee model;
• Completed merger with iSatori, Inc., and are well underway with integration of the two companies;
• Continued with the rollout of the new Metis Nutrition line expanding SKU count and footprint within the GNC Corporate stores base;
• Net income was $383,000 or $0.04 per diluted share, versus $564,000, or $0.07 per diluted share, for the same quarter last year;
• Non-GAAP net income of $701,000, or $0.08 per share;
• Non-GAAP net margin for the quarter and six-months was 11.2%, and 9.9%, well above the Company's targeted range of 6.0% - 8.0%; and,
• Gross margin was 41.6 percent, versus 33.6 percent the comparable period last year.

"The third quarter was truly an exciting time at the Company, marked by the achievement of three critical milestones. First, we posted record revenue during the quarter in spite of the change to an indirect distribution model with our largest customer, which discounts revenue by approximately 11% as compared to the old direct to franchisee model. We also completed the acquisition of iSatori, a leading supplier of nutritional supplements with diversified distribution and key patent pending intellectual property. We capped it all off with the continued aggressive rollout of the new Metis Nutrition line into GNC corporate stores. Initial sales for Metis have been strong and we are excited about our prospects as we continue to move into more stores and develop new Metis SKU's," said John S. Wilson Chief Executive Officer of FitLife Brands. "All of the above represent significant profitable growth opportunities for the new FitLife and we look forward to continue to execute our growth strategy to drive revenue and profitability growth in 2016 and beyond," concluded Mr. Wilson.

Revenue for the third quarter of 2015 was $6.3 million compared to $5.5 million for the same period in 2014, a 14% increase. The growth in revenue was the result of continued strong unit movement at retail, increased sales from established franchise-exclusive brands, supported by the introduction of approximately 20 new products at the GNC franchise convention, and strong initial demand for FitLife's newest brand, Metis Nutrition, which continued to roll-out into corporate stores throughout the third quarter.

Revenue for the first nine months of 2015 decreased 15.0% to $15.1 million as compared to $17.8 million for the first nine months of 2014. The decrease in total revenue for the nine months was principally caused by the previously discussed transition to the centralized GNC distribution platform and an order backlog caused by certain short-term supply disruptions with independent third-party manufacturers. As of September 30, 2015, the backlog was $1.2 million.

The Company believes that the backlog and supply disruptions incurred during the first nine months of the year have been addressed and are nonrecurring. The effect of the transition to GNC's centralized distribution platform is likewise anticipated to become negligible on period comparisons going forward due to the anniversary of the transition, which was completed during the third quarter of 2014. The revenue discrepancy due to the distribution model change has been, and will continue to be, largely offset through lower cost of goods sold and operating expenses in connection with the transition to the new distribution platform. Retail unit volumes have continued to be strong throughout the year, which is a better metric to indicate the strength of the Company's brands.

Net income for the third quarter of 2015 was $383,000 or $0.04 per diluted share, versus $564,000, or $0.07 per diluted share, for the same quarter last year. The decrease in the quarter was principally attributable to an increase in general administrative expense that included approximately $250,000 of non-recurring costs incurred in connection with our merger with iSatori, and an increase in Selling and Marketing expense due primarily to GNC convention discounts, along with expenses related to the launch of the Company's new Metis brand. Excluding the non-recurring merger and non-cash issuance costs, net income would have been $700,000, or $0.08 per diluted share in the quarter and $1.5 million, or $0.17 per diluted share for the first nine months of 2015.

For the Third Quarter 2015, gross margin was 41.6 percent, versus 33.6 percent for the comparable period last year. The improvement was primarily related to both lower raw material costs related to the Company's continued cost cutting initiatives and lower overall direct costs associated with shipping and warehousing as we shifted away from shipping direct to the stores in connection with the transition to GNC's centralized distribution platform.

The Company ended the third quarter with $3.1 million in cash, which has decreased from $4.4 million compared to beginning of the year. The decrease was primarily caused by the payment of $750,000 in advance of the closing of the merger as an element of purchase price and significant stock buyback activity. As of November 10, 2015, the Company had repurchased more than 200,000 shares of common stock under the Repurchase Program at an average purchase price of $1.93 per share.

"Despite a substantial sale of protein products last year, which was the final product group to make the transition to centralized distribution, revenue comparisons were strong year over year. The third quarter marked the anniversary of our transition to the GNC centralized distribution system, and going forward revenue comparisons should begin to more accurately reflect the strength of our business," continued Mr. Wilson. "Our expense items remained a bit clouded in the quarter due to certain one-time items, but we nevertheless remain profitable and feel that we have made strong investments to support the continued growth of the business. We remain very excited about our merger with iSatori and the opportunity it presents, and believe that it falls in line with our strategy of building a portfolio of authentic and innovative, best-in-class nutritional supplement brands that have a strong value proposition for consumers as well as our distribution partners."

Following the issuance of this release, the Company will provide recorded comments which can be accessed on the FitLife Brands' website under the "Investor Relations" section.

About FitLife Brands
FitLife Brands formulates innovative and proprietary nutritional supplements for health conscious consumers marketed under the brand names NDS Nutrition Products™ ("NDS") (www.ndsnutrition.com), PMD^® (www.pmdsports.com), SirenLabs^®(www.sirenlabs.com), CoreActive^® (www.coreactivenutrition.com), Metis Nutrition™ (www.metisnutrition.com) and iSatori™ (www.isatori.com). FitLife currently markets over 80 different dietary supplements to promote sports nutrition, improved performance, weight loss, energy and general health that primarily sell through domestic and international GNC^® franchise locations. FitLife distributes its products to thousands of retail stores, including outlets such as GNC, Vitamin Shoppe, Vitamin World, Walmart, Walgreens, and other Fortune 500 companies, augmented by internet sales through its various website properties. The Company's core competencies include the development of new, innovative, and proprietary products, supported by creative, yet effective sales and marketing programs, all designed to expand its distribution and revenues. FitLife is headquartered in Omaha, Nebraska. For more information please visit our new website at www.fitlifebrands.com.

Forward-Looking Statement
Statements in this release that are forward looking involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this news release. Such factors may include, but are not limited to: the ability to of the Company to continue to grow revenue; and the Company's ability to continue to achieve positive cash flow given the Company's existing and anticipated operating and other costs. Many of these risks and uncertainties are beyond the Company's control. Reference is made to the discussion of risk factors detailed in The Company's filings with the Securities and Exchange Commission including its reports on Form 10-K and 10-Q. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Non-GAAP Financial Measures
This press release includes the following financial measures defined as "non-GAAP financial measures" by the Securities and Exchange Commission: non-GAAP net income, non-GAAP earnings per share. These measures may be different from non-GAAP financial measures used by other companies. The presentation of this financial information, which is not prepared under any comprehensive set of accounting rules or principles, is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with generally accepted accounting principles. Reconciliations of these non-GAAP financial measures to the nearest comparable GAAP measures will be provided upon the completion of the Company's annual audit.

Non-GAAP net income excludes items such as impairment charges, allowance for doubtful accounts, charges to consolidate and integrate recently acquired businesses, costs of closing corporate facilities, non-cash stock based compensation and other one-time cash and non-cash charges. Non-GAAP EPS excludes items such as non-cash stock based compensation, charges to consolidate and integrate recently acquired businesses, costs for closing corporate facilities, amortization of acquired intangible assets and other one-time cash and non-cash charges. The Company believes the non-GAAP measures provide useful information to both management and investors by excluding certain expenses, gains and losses or net purchases of property and equipment, as the case may be, which may not be indicative of its core operation results and business outlook.

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