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Audience Partners Teams Up with Deep Root Analytics to Harmonize Voter Targeting Across ScreensWASHINGTON, Feb. 8, 2016 /PRNewswire/ -- Audience Partners, a leading voter targeting and political data company, today announced that it is partnering with Deep Root Analytics, a predictive media analytics company, to empower campaigns to more effectively and efficiently reach the same voter audiences across advertising platforms. The partnership will allow political and public affairs advertisers to help solve continued media fragmentation challenges between TV and online advertising and seamlessly deliver the right message to the right voters regardless of medium, including mobile and tablet devices. Under the agreement, 17 Deep Root Audiences have been integrated with Audience Partners' National Online Voter File® dataset and media platform using their patented process. The Deep Root Audiences are based upon a strategic set of demographic, multi-sourced media consumption data, and consumer behavior variables pre-modeled by Deep Root Analytics and onboarded by Audience Partners for online activation. Brent McGoldrick, CEO of Deep Root Analytics, observed, "With this partnership, political advertisers in 2016 will have the necessary tools to break down the advertising silos that inhibit cross-screen campaigns. That means they can strategically target the same audiences in true cross-channel fashion by syncing voters' TV and digital activity to deliver a holistic campaign." First deployed in the 2014 midterm elections, these audiences are based upon extensive modeling and have proven return on investment for TV advertising in several statewide and down-ballot campaigns, far beyond broad demo ratings used for traditional TV advertising. The list of audiences includes:
"These audiences, in addition to our National Online Voter File, demonstrate our continued focus on differentiated data assets that simplify targeting of the electorate while maintaining effectiveness. We are thrilled to be working with Deep Root Analytics," said Jordan Lieberman, President of Audience Partners' political and public affairs division, CampaignGrid. About Audience Partners About Deep Root Analytics Using proprietary methodology, Deep Root Analytics matches first-party target data to a blended set of large-linked, multi-sourced datasets and makes available a suite of media analytics dashboards and tools for television audience targeting and ad monitoring, including custom ratings, optimized media buys, ad occurrence evaluation, media mix modeling, and unduplicated reach analysis. For more information, follow @DeepRootX and visit deeprootanalytics.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/audience-partners-teams-up-with-deep-root-analytics-to-harmonize-voter-targeting-across-screens-300216732.html SOURCE Deep Root Analytics |