Moat Partners With Operative To Provide Industry First Automated Inventory Management for Fraud, Viewability and Ad Blocking

NEW YORK, Feb. 10, 2016 /PRNewswire/ -- Operative Media, Inc., the global leader in advertising business management solutions, today announced its partnership and integration with Moat, an analytics company. Publishers gain significant efficiency, accuracy and control of their ad quality through the integration. For the first time, publishers can automatically account for viewability, fraud and ad blocking as they sell, traffic and bill their inventory.

Previously, sellers would have to request Moat analytics information and manually apply it to their inventory catalogue, creating a time lag to reply to advertisers and leaving room for a wide margin of error. Additionally, pricing, trafficking and billing would require manual analysis and data entry across several systems, reducing accuracy and costing publishers time and money. Now, publishers can automatically book inventory adjust pricing and bill all based on Moat quality metrics, within the Operative system.

"Publishers ust invest in the foundational technology that can drive their advertising business as channels converge, including improvements in efficiency and quality" said Marty Moe, President of Vox Media and recently elected Co-chair of Digital Content Next, a digital publisher interest group. "Viewability is here to stay, and with Moat, Operative solidifies its position as a leading advertising business platform for media companies, enabling them to streamline planning, selling, trafficking, and billing."

"With the Moat and Operative integration, accounting for quality metrics like viewability or ad blocking is seamlessly built into every step of the ad sales process," says Jonah Goodhart CEO at Moat. "Publishers are able to account for a wide variety of quality metrics without costing them time or accuracy. In fact, the ability to seamlessly manage for viewability and ad blocking within the sales planning, trafficking and billing process can become a competitive advantage."

Operative has been on the forefront of digital advertising for over 15 years, developing software and services that help publishers, broadcasters and cable networks run more efficient and profitable businesses. The integration with Moat represents one of several important steps Operative has taken recently to become the core of the publisher ad-tech stack as publishers diversify their offerings across screens, metrics and data types.

"Advertisers have come to expect publishers to offer viewability, fraud detection and ad blocking across their inventory," says Operative CEO Lorne Brown. "By integrating with Moat, we empower publishers to automate that process with no drag on their business. With quality metrics built in, our clients can adjust prices, create unique ad offerings, traffic automatically and even overlay end-to-end data analysis all in one system."

About Moat
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display and video. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.

About Operative
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative's client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, and Schibsted Media. www.operative.com

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SOURCE Operative Media, Inc.

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