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Global OTT TV and Video Forecasts & Analysis 2010-2021 - Market will Reach $64.78 Billion in 2021; a Massive Increase From $4.47 Billion in 2010 - Research and MarketsDUBLIN, July 25, 2016 /PRNewswire/ -- Research and Markets has announced the addition of the "Global OTT TV and Video Forecasts" report to their offering. Global OTT TV and video revenues [for 100 countries - up from 64 in the previous edition] will reach $64.78 billion in 2021; a massive increase from $4.47 billion in 2010 and $29.41 billion in 2015. SVOD will become the largest revenue source by 2018, but AVOD will regain top position by 2020. SVOD will add $14.58 billion in revenues between 2015 and 2021, with AVOD up by even more ($15.37 billion). Online TV and video advertising has been boosted in recent years by the rapid growth in mobile advertising. Fast growth will continue; reaching a global total of $26.96 billion in 2021. SVOD revenues will soar from $0.89 billion in 2010 to $11.13 billion in 2015 and onto $25.71 billion in 2021. This means that SVOD will contribute 40% of total OTT revenues in 2021; double the 20% recorded in 2010. Published in July 2016, this 270-page PDF and excel report contains comprehensive coverage of the Global OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental and download-to-own/electronic sell-through) for 100 countries (up from 64 in the last edition), including: - Executive Summary. - Regional forecasts summary from 2010 to 2021 - Comparison forecast tables. - Individual country forecasts. For more information visit http://www.researchandmarkets.com/research/klxjks/global_ott_tv_and Media Contact: Research and Markets To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/global-ott-tv-and-video-forecasts--analysis-2010-2021---market-will-reach-6478-billion-in-2021-a-massive-increase-from-447-billion-in-2010---research-and-markets-300303202.html SOURCE Research and Markets |