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Silvercrest Advertising and Valassis Team up to Deliver Enhanced Local Marketing Solutions to BrandsLOS ANGELES and LIVONIA, Mich., July 28, 2016 /PRNewswire/ -- Silvercrest Advertising, a local media planning and buying solution provider, and Valassis, a leader in intelligent media delivery, announced today that they are working together to help small business owners activate their target consumers. Driven by ongoing demand for their proprietary state-of-the-art Localized Media Automation Platform (LMap), Silvercrest Advertising has enhanced their platform by teaming up with Valassis. LMap provides franchisors, franchisees and independently-owned local businesses a one-stop shop for creative customization, media selection and execution. Silvercrest Advertising will tap into Valassis' national geography footprint allowing LMap to deliver real-time media recommendations that include RedPlum® print and digital solutions to reach their best consumers. "Valassis is a leader in our industry, delivering proven results for big and small businesses alike across a wide variety of industries," said William Rodriguez, Silvercrest president and co-founder. "We are expanding to include Valassis product offerings which is a win for our clients seeking to grow their businesses eficiently using a cross-channel approach." "By combining our intelligent media solutions and Silvercrest's self-service online platform, we are able to provide greater insight for advertisers to reach and activate consumers via custom media campaigns," added Mark Johnson, vice president, Team Solutions at Valassis. Both Silvercrest Advertising and Valassis are excited about the enhanced speed to market this new data set in LMap provides for media recommendations utilizing Valassis products and services. About Silvercrest Advertising About Valassis
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/silvercrest-advertising-and-valassis-team-up-to-deliver-enhanced-local-marketing-solutions-to-brands-300305972.html SOURCE Silvercrest Advertising |